Showing posts with label Narelle Atkins. Show all posts
Showing posts with label Narelle Atkins. Show all posts

Thursday, 21 November 2019

CWD Member Interview – Carolyn Miller


Most Thursdays in 2019 we will be interviewing one of the members of Christian Writers Downunder – to find out a little bit more about them and their writing/editing goals.

Today interview: Carolyn Miller


Question 1: Tells us three things about who you are and where you come from. 


I’m a wife and mother of 4 (3 of them teens – pray for me!), I’ve worked as a high school English teacher, and I live in the beautiful Southern Highlands of NSW.

Question 2: Tell us about your writing (or editing/illustrating etc).  What do you write and why?


I’ve been a big fan of Jane Austen and Georgette Heyer for many years, so after experimenting with a few contemporary stories (based mostly in Australia, with Aussie characters) I tried my version of a Pride and Prejudice-type story, but with a strong God thread woven through. This first historical novel of mine became The Elusive Miss Ellison, which was published in 2017. Since then I’ve seen 8 Regency-era books published, with my ninth, Misleading Miss Verity, releasing next week (available for preorder now!). I love this era of the Regency period (1811-1820) because it was a time when England was experiencing so much social and technological change, with wars, exploration and scientific discoveries leading to a treasure trove of fascinating stories waiting to be discovered. Plus, the allure of a certain Mr. Darcy character can never hurt, can it? ☺

 

Question 3: Who has read your work? Who would you like to read it?


I’ve had lots of different people read my work, from teenage girls to elderly grandfathers, which is certainly a surprise as I didn’t expect older men to be a part of my audience! But it’s lovely to see how stories that some might dismiss as mere romance actually have enough grit and realism to appeal to a wider readership. My first two books have been translated into German and Dutch, so I guess that means there must be people in those countries who have read them, which is pretty surreal to this small-town Aussie girl! 
Who would I like to read it? Anyone, everyone! I was speaking at a ladies end-of-year gathering last week, and mentioned some of the themes of my books, and one lady asked for ‘the book about social anxiety,’ (The Dishonorable Miss DeLancey) so I hope (and pray) that people who need to connect with some of these themes, whether it be miscarriage, infertility, family dysfunction, or reconnecting with God, will find these truths wrapped up in fiction through reading these books.

Question 4: Tell us something about your process. What challenges do you face? What helps you the most?


Story sparks happen anywhere: news items, things people share, whatever intrigues me enough to want more. Eg my family and I were travelling to church one day talking about tongue twisters, and I had to google the story behind ‘She sells seashells by the seashore’ which led me to Mary Anning, and early 19th century fossil hunters, something which I incorporated into a story that ultimately became A Hero for Miss Hatherleigh, which released earlier this year. I love how random things can lead to stories! 


I’m not a huge plotter, so once I’ve got my idea I like to try and write down the scenes springing to mind, to not lose the freshness of them – it’s often where some of my best dialogue exists. Usually I’ll have an idea of the opening scene, and what major plot points need to happen, and the ending is not hard (hello, I write HEAs!), so I like to delve into writing to get the first draft out in a few weeks. This isn’t always easy, as I have to juggle family responsibilities (even more so as my hubby often works away from home for up to ¾ of the year), but I do love the sense of flow that uninterrupted writing time gives me – which usually occurs between 9 and 3 when my kids are at school.
I love quiet, so I can talk aloud to myself (well, my characters can ‘speak to me’), and hear the rhythm of words as they flow. Quiet is a valuable commodity!

Question 5: What is your favourite Writing Craft Book and why? 


I have found The Emotion Thesaurus by Angela Ackerman and Becca Puglisi to be really good in delving into the experience of emotions. Characters are the portal through which we experience a story, so it’s important to show not just tell their emotions, so the reader can more fully sympathise with the character, and hence engage with the story. 

Question 6: If you were to give a shout-out to a CWD author, writer, editor or illustrator – who would they be?


I first met Jenny Glazebrook at the Omega Conference in Melbourne in 2015, where I knew no one in the Aussie Christian writing scene. I’m SO glad I went, and discovered other Christian writers who had voices in their heads that simply had to be written down! Jenny’s warmth and solid Christian faith and encouragement helped this shy, unpublished newbie feel at home, and we have developed our friendship over the years to the point I’d call her one of my best friends. 
I also want to give a shout out to Narelle Atkins who also spoke at that conference about writing a series – something I’d never really considered before, but after her session could suddenly see how the various historical stories I’d already written could be moulded into a series, which has ultimately led to the publication of three (linked) trilogies, and the ideas for more. 
Go to conferences like the Omega Writers conferences – it can totally lead to God=things.

Question 7: What are your writing goals for 2019/2020? How will you achieve them?


I’ve signed another contract for another 3 book historical series (The Wallflowers) with my publishers, Kregel, which will see a slower pace of one Regency being released per year rather than three. This allows room to develop other story ideas, such as dipping my toe into the contemporary market, which I’m doing through my involvement with the Independence Islands novella collection, which will see five 50,000 word novellas release in the next 2 ½ years. It’s so fun to write contemporary, and not have to worry whether a particular word or phrase was around 200 years ago! I’ve written the first draft of my contemporary novella, Restoring Fairhaven, and this week I’m back to editing the first draft of my historical novel, after which I hope to edit the first draft of my Christmas Regency novella which will be part of a novella collection releasing next year. I work well with deadlines, and knowing Christmas is coming (plus school holidays that won’t allow so much time to write) means I’ve had to knuckle down and get drafts done. So, I’m busy, but I’m also loving it – God is good!

Question 8: How does your faith impact and shape your writing?


My husband and I pastored a church for ten years, and it was really through the challenges and the aftermath of that experience that I learned so much about God’s grace and forgiveness and love, themes I incorporate into my stories. I write unapologetically Christian fiction, so my characters pray, look to the Bible for answers, attend church, and wrestle with some of the God challenges  along the way – just like I do. I want readers to be encouraged and inspired (as well as entertained) by my words.  
The whole process has been a God journey, from praying about whether to enter particular online writing contests, to the agent who ‘just so happened’ to write Regencies, to the publisher who ‘just so happened’ to want to expand into a new genre – historical romance, to the various authors and reviewers and readers who have been kind enough to support my stories and bring them to a wider audience. 
I’m so encouraged to receive emails that say how my fiction has made readers dig deeper into their own spiritual walks, such as the reviewer who said “I am so grateful for the novel Underestimating Miss Cecilia. Carolyn Miller has penned something more than just a Regency-era novel, she has crafted a fictional place that allows the reader the opportunity to wrestle with various internal struggles and hopefully come out the other side stronger in relationship with God. Yes the plot is engaging, yes the characters are well written and endearing, yes the happily ever after is satisfying, but it is the timely themes that make this novel stellar.” That is why I write. I may not be pastoring anymore, but I see my writing as my ministry. I really want readers to come away inspired by the hope that is found in God, and know that He loves them, has good plans for them, and that He is always trustworthy and faithful.



:: GIVEAWAY ::
Misleading Miss Verity comes out next week! I am giving one away to any Australia-based commentator. The lucky reader will be randomly selected by me from those who comment below.



Carolyn Miller lives in the beautiful Southern Highlands of New South Wales, Australia, with her husband and four children. Together with her husband she has pastored a church for ten years, and worked as a public high school English and Learning and Support teacher. 
A longtime lover of romance, especially that of Jane Austen and Georgette Heyer’s Regency era, Carolyn holds a BA in English Literature, and loves drawing readers into fictional worlds that show the truth of God’s grace in our lives. Her Regency novels include The Elusive Miss Ellison, The Captivating Lady Charlotte, The Dishonorable Miss DeLancey, Winning Miss Winthrop, Miss Serena's Secret, The Making of Mrs. Hale, A Hero for Miss Hatherleigh, and Underestimating Miss Cecilia, all available from Amazon, Barnes & Noble, Book Depository, Koorong, etc




Connect with her:        website | facebook | pinterest | twitter | instagram

Monday, 5 November 2018

Exploring Genre: Romance Novellas and Novelettes

By Narelle Atkins @NarelleAtkins




A romance novella can be defined as a short and complete romance story with a typical word length that ranges between 20,000 to 40,000 words.

A novelette has a word count starting at 7,500 words. A story with a word count between 17,500 to 20,000 words may be defined as either a novella or a novelette.

Stories longer than 40,000 words are considered short novels.

Traditionally Published Romance Anthologies


Novellas and novelettes have always been popular in the romance genre. Pre-Kindle and the emergence of ebooks, romance publishers would often release trade length novella collections containing a number of stories. In 1997 Aussie author Mary Hawkins had a Christmas novella, Searching for a Star, published in the Christmas Dreams 4 story novella anthology by Barbour.


In 2017 Aussie author Lucy Thompson had her historical romance, Waltzing Matilda, included in a 9 story anthology The Captive Brides Collection published by Barbour. The stories are connected by a common theme: Can their captive hearts be freed to dream, to dare, to love?


Novellas that are connected to a series



A Tuscan Legacy is a multi-author contemporary Christian romance novella series that includes a family mystery plot. A Tuscan Legacy opens with a short novel length Book 1 - That's Amore.



My contribution to A Tuscan Legacy is Solo Tu (Book 7) set in Sydney, Australia. I've indie published four romance novellas and Solo Tu is my longest, coming in at just under 40,000 words.




Mary's Hawkins' Australia romance collection from Barbour included three short novels and a novella.




Nicki Edwards' Operation Mistletoe Magic and Operation White Christmas are part of her 'An Escape to the Country' rural romance series.

Novella Prequel to Book 1 in a Series


In recent years we’ve seen the rise in popularity of the romance novella being used as a marketing tool to launch a series. The prequel ebook novella is effectively a loss leader. It's often priced at 99c or free with the goal of funnelling readers into the new series. Alternatively, the prequel novella may be a 'reader magnet' and given away for free to readers who have subscribed to the author's newsletter. These marketing strategies are used in all fiction genres for both traditionally and independently published series.

Novellas in ebook multi-author boxed set series


Boxed sets started to gain popularity in the Kindle store in 2013 and they remain a favorite with readers. 'An Aussie Summer Christmas' was released two years ago. For a limited time we offered six ebook novellas for the bargain price of 99 cents. The novellas in the set included A Christmas Resolution, All is Bright, Falling for Maddie Grace, Melbourne Memories, Santa Next Door and my novella Seaside Christmas.


My Inspy Romance author friends have put together A Christmas to Remember - on sale for Christmas 2018.

Print book single author collections


Authors sometimes combine their books into one print book collection. Meredith Resce has included two novellas and two short stories in Four Short Stories: Falling for Maddie Grace; And Where There's Smoke.

Standalone Romance Novellas


Tips for writing a romance novella or novelette


Ensure the plot isn't too big and complex


There's only room to develop a single romance plot in the shorter length romance novellas and novelettes. The shorter the word length, the larger the focus of the story will be on the hero and heroine. The word length puts limitations on the amount of time the minor characters can be on-stage in the story.


Limit the point of view characters to the hero and heroine or a single viewpoint.


In a typical romance novella or novelette there isn't space to include a minor character point of view. An exception would be a romantic suspense that may include short scenes in the villian's point of view.


Shorter time frame stories often work well


A good example is Amy Matayo's romance novella Christmas at Gate 18.



Reunion romances are popular tropes


If the couple already know each other and have an established history, the romance plot can get moving at a faster pace from the start without losing plot plausibility with readers.

External conflict and forced proximity is important


The shorter the story, the more the balance between scene and sequel will skew toward shorter sequels. The external conflict is what pushes the hero and heroine to be on-stage together in the scenes.

Tight writing and fast scene transitions


Every word counts in a shorter length story. The tighter the writing, the more space the author will have to write the important sequels that allow the reader to take a breath and reflect between the fast paced action scenes in the story.

Any Questions?


Have you written a romance novella or novelette? Do you enjoy reading them? I'd love to hear your thoughts and experiences.


A fun loving Aussie girl at heart, NARELLE ATKINS was born and raised on the beautiful northern beaches in Sydney, Australia. She has settled in Canberra with her husband and children. A lifelong romance reader, she found the perfect genre to write when she discovered inspirational romance. Narelle's contemporary stories of faith and romance are set in Australia.

Website | Facebook | Twitter | Instagram | Pinterest

Monday, 1 January 2018

ACW & CWD - What's the Difference?

By Jeanette O'Hagan and Narelle Atkins | @JeanetteOHagan @NarelleAtkins



Happy New Year and welcome to 2018!

We’re looking forward to showcasing the writing from Christian writers in Australia, New Zealand and the wider Australasian region on our group blogs this year.

On the first Monday of each month we share a cross-post on the Australasian Christian Writers (ACW) and Christian Writers Downunder (CWD) group blogs.

Many of our group members have asked why we have two group blogs for Christian writers in our part of the world.

Today we’re going to answer your questions concerning ACW and CWD and let you know how you can contribute to each of the group blogs.

Question 1. What’s the goal and purpose of ACW?

Narelle: Our overall goal for ACW is to connect writers and readers who enjoy reading a wide range of genres including fiction, non-fiction and children’s books. We're planning a few changes for 2018 to engage with readers more on our blog and in our Facebook group.

Our blog members include Christian writers who are traditionally published, indie published, and aspiring to publish. Some are writing for the Christian market, while others are writing for the general market. Many are targeting the US market, as that is where most readers are based.

Although we focus on supporting writers and readers in Australasia, we welcome international writers and readers on our blog and in our ACW Facebook Group. We actively promote books on our blog and social media, including Facebook, Twitter @ACWriters and Pinterest.

Question 2. What’s the goal and purpose of CWD?

Jeanette: Christian Writers Downunder is aimed at Christians writers (and those associated with writing field, e.g. editors, illustrators, reviewers and publishers) who live in or are from Australasia. We aim to provide a safe and encouraging place for Australasian Christians who write – whether they are taking their first baby steps on their journey as a writer or have been travelling this road for some time – to ask questions, celebrate milestones (new releases, awards, or finishing a first draft), interact, pray, encourage, help and inspire each other. 

We encourage mutual support through social media and other means. We have a CWD Facebook Group, Blog and Twitter list. In the past we published an anthology with contributions from members, Glimpses of Light. Like ACW we are also an affiliate of Omega Writers.

Question 3. Who can join the CWD Facebook Group?

Jeanette: 

Christian writers – whether just starting out or veteran, whether writing non-fiction or fiction, poetry or blogs, whether published or unpublished, whether aiming for the Christian or general market or both, and also Christians associated with writing – editors, illustrators, publishers, reviewers. We encourage our members to share their milestones and new releases, but discourage spamming the page or being argumentative or disrespectful to others.

While we will accept applications from Christian writers from outside the Australasian area, if they have an active friend in CWD or a trusted recommendation, our primary focus is ‘Downunder’.


Question 4. Who can join the ACW Facebook Group?

Narelle: We welcome writers and readers from around the world in our Facebook Group.

We have group etiquette guidelines regarding self promotion by authors in our Facebook Group, particularly that we don’t allow promotion of books published by vanity presses.

Question 5. How can you contribute to the ACW blog?

Narelle: We post five days per week, Monday-Friday, and we set up our ACW blog calendar many months in advance. We will start organising the May-August 2018 blog calendar in early March.

I encourage all writers who are interested in contributing blog posts to join the ACW Facebook Group. Blogging opportunities will arise from time to time which we’ll post in the Facebook Group.

Please contact either myself, Iola Goulton or Jenny Blake if you’re interested in guest blogging on ACW.

We share new book releases on the ACW blog. In 2018 we’ll post New Releases on the second Monday each month. We collect new release book information in the ACW Facebook Group.

Question 6. How can you contribute to the CWD blog?

Jeanette: 

CWD generally posts inspirational blog posts related to writing (inspirational, craft posts, the writing and publication journey, short fiction and poems, conferences and events, and also new releases or member achievements) on Mondays and Thursdays. Our blog team are highlighted on the blogsite with images and a short bio.

In 2018, we are looking at some tweaking of this—with Mondays continuing our current content, with writing related and inspired blogs and Thursdays as a series of ‘Meet our Members’ interviews. We may also have occasional writing-craft series.

From time to time, we do have opening on our CWD blog team. If you are a CWD member and are interested in guest blogging for us, please contact myself or email. We also value comments on the blogsite as this encourages our bloggers.


Question 7. How do you see CWD and ACW as groups that complement each other and also connect with Omega Writers Inc.?

Jeanette: 

All three groups have historic connections and many members in common, with some different emphases. It’s been a delight to see the groups working together with strong connections and support between the administrative teams.

CWD aspires to provide an encouraging faith community for writers in which questions can be asked, achievements celebrated, and their books or other publications highlighted. We value interaction and mutual support between members.

Both CWD and ACW do not have a paid membership or financial backing, and are primarily active on social media (Facebook, Twitter, Pinterest, Blogsites).

Omega Writers’ paid membership and structure enables it to have local writing groups and to provide workshops, Book Fairs, the annual Writers Conference, and the CALEB prize. Omega Writers has made an enormous contribution of writers in the Australasian region and we would encourage you to become a paid member (it’s not exorbitant & has benefits), join a local chapter in your area, and/or one of the focused FB groups.


Narelle: ACW strives to promote and market books by Australasian authors. We want to share our love of books with readers and provide posts that will interest readers.

Our blog calendar is structured to include educational posts that support writers with relevant information on writing craft, publishing and book marketing.

We share a quarterly blog post with CWD from Omega Writers and encourage our members who live in Australasia to join Omega Writers.

Omega Writers offer many benefits for writers that aren’t available in ACW, including writing chapters with online and in-person meetings, writing contests for published and unpublished writers, critique groups, writing retreats and an annual writing conference.

We support Omega Writers in their goal to promote Australasian authors and books to the wider reading community.

__________________________________

Do you have any other questions regarding CWD or ACW?

Jeanette and Narelle are more than happy to answer your questions in the blog comments on both blogs and discuss how you can become more involved in our vibrant Christian writing community in 2018.

Thursday, 2 November 2017

So many writers, so many stories

In recent years, I have been to many writers’ conferences, seminars and workshops. I remember attending my first ‘writery’ event at the NSW Writers’ Centre in 2004 and wondering what I was doing there. How did I ever think I could write a book worthy of publication? Everyone seemed so much more knowledgeable about the whole writing endeavour. Everyone seemed so much more confident and talented. Everyone seemed so much ... er ... well ... younger!

Photo courtesy Margaret Holahan
Last weekend, I attended the Omega Writers’ Conference in Sydney. It was a large conference, with almost a hundred attendees on the Saturday—for an excellent conference report by Narelle Atkins, please see her Australasian Christian Writers' blog. Again, so many knowledgeable and talented authors were present. Again, there were those more confident than others. And again too, so many seemed so much younger than I am—I remember telling someone there I felt about 110! But did I feel intimidated and out of place, as I had at that first ‘writery’ event I attended? Not at all.

Of course, thirteen years have passed since my initial foray into ‘writery’ circles. In that time, I have had eight books published. And this conference was about the sixth or seventh Omega event where I have been a presenter. But I believe there were also other reasons I experienced such a wonderful sense of belonging rather than those awful feelings of being a fraud or an interloper, sneaking into a place where I should not be.

For a start, I felt a great, inclusive warmth everywhere, that I hope each delegate experienced as well. People seemed genuinely interested in one another. People were friendly and helpful. People freely shared knowledge and expertise. People cared. It seemed to me that the whole Christian ethos behind this Omega event permeated everything and made such a difference.

Photo courtesy Margaret Holahan
But I think it was also the great diversity of writers present that enabled me—and hopefully everyone
—to feel at home. There were delegates present from almost every state in Australia (plus one New Zealander!), from both city and country regions and backgrounds.  Among these delegates were some at the very beginning of their writing journey, still thinking about whether this is what God has for them to do next, while others were multi-published authors. There were many different Christian denominations represented, although there was no real need even to discuss such issues. Yes, again there were many eager young faces everywhere, speaking of so many stories yet to surface and so much giftedness to share with the world. But there were also the more mature faces, speaking of deep experiences and insights gained that need to be heard and celebrated and valued.

I came away from the conference with the image of a beautiful, glistening opal clear in my mind. It has so much depth of colour that seems to glow and pulsate with promise, revealing itself differently from each and every angle. So ... may you all as writers, whether you attended this conference or not, know you belong, that your writing is valuable, that you add depth and colour to this unique opal and that you are part of something wonderful God is constantly fashioning and polishing to bless and reveal the Creator’s loving heart to the world.


Jo-Anne Berthelsen lives in Sydney but grew up in Brisbane. She holds degrees in Arts and Theology and has worked as a high school teacher, editor and secretary, as well as in local church ministry. Jo-Anne is passionate about touching hearts and lives through the written and spoken word. She is the author of six published novels and two non-fiction works, ‘Soul Friend’ and ‘Becoming Me’. Jo-Anne is married to a retired minister and has three grown-up children and four grandchildren. For more information, please visit www.jo-anneberthelsen.com. 

Monday, 6 February 2017

On Genre ...

By Iola Goulton



Welcome to the first Australasian Christian Writers/Christian Writers Downunder joint post for 2017. This year, we’ve decided to theme our posts, and our theme is GENRE. Genre is important in publishing, in fiction and in non-fiction. If you’re anything like me, you have favourite genres, not-so-favourite genres, and read-on-pain-of death genres. And you can get a little upset if a book doesn't meet your expectations.

Genre is like food.



My husband and I often go out for Saturday brunch together, sampling some of the many cafes in our area. He has two go-to orders: the big breakfast, or the hash brown stack. Each café tries to make their offering a little different, so what you get with each order varies. The hash brown stack has several hash browns, and may come with bacon or eggs or sliced tomato or sliced avocado. The eggs might be fried, poached, or scrambled. But the key is that it’s a stack: there are two or three hash browns in a stack, with the other ingredients layered in between the hash browns. The clue is in the name.

Or so we thought.



We tried a new café recently, and my husband ordered the hash brown stack. But it wasn’t a stack. It was three hash browns slapped on a plate beside some fried eggs, with a bowl of slushy baked beans on the side.



Not what he’d expected.



When we visit a restaurant and order a meal, we have expectations about what we’re going to get. If I order a hash brown stack, I want hash browns. In a stack. With stuff in between them. It occurred to me there are a lot of similarities between café menus and bookstores, real or virtual.



We look around, decide what we want, and feel unhappy if our expectations aren’t met.



How many times have you finished a perfectly good book with a "meh" feeling, because it wasn't what you expected? Perhaps it had been billed as romantic suspense, but there wasn't enough romance. Or enough suspense. Perhaps you'd bought a tell-all biography and found most of the information was stuff you'd already read online. Perhaps you'd been looking for a devotional with new insights into the Bible, and got the same tried-and-true clichés as in the last three you read. Or worse, perhaps you got a "creative" interpretation of the Bible.



As authors, we need to understand our readers and what they expect. 



We need to understand our readers, and manage their expectations. Part of the way we understand and manage reader expectations is through genre. If you're not sure what genre you write, then I suggest you need to read more. I'm not the only person who suggests this. So does Nola Passmore, in her recent post at Christian Writers Downunder. And so does Stephen King, who says:



We've talked a bit about genre before at Australasian Christian Writers, including brief explanations of several major genres:
Our 2017 joint ACW/CWD posts are going to go into these genres in more detail, and investigate some lesser-known genres.



Here's another reason to consider getting your genre right: marketing.



Selling books.



Genre is vital for selling books. The recent Author Earnings report shows that 69% of all US book sales are online. That's not just ebook sales, but ALL book sales. Many of those sales are through Amazon, and the key to Amazon sales success is getting your book categorised properly. Meaning, getting your book categorised in the right genre. Last week, I read a blog post from an author who was disappointed by the sales of her first solo single title novel (she'd co-written other single title novels, and had a number of category romance novels published).


When I checked her book on Amazon, I saw her publisher had messed up her categories: they'd categorised her novel as historical ... and as contemporary. That's not going to help sales. Sure, readers might find the novel, but it's also going to confuse them—and potentially lead to critical reviews from authors expecting a contemporary mystery, and getting a historical adventure/mystery. I see this a lot. Novels categorised as non-fiction. Novels listed in the wrong category, or one that doesn't seem consistent with the book description.



In other words, a lack of understanding of genre, and the way it influences and reflects reader expectations.



Take my food example: my husband was disappointed with his hash brown stack because it didn't meet his expectations of what a hash brown stack should be. It's not that there was anything wrong with the individual components of the meal, or that the meal didn't taste good. It's just that it wasn't what he was expecting. Readers are the same. They're not browsing the Classics shelves looking for the latest Love Inspired Suspense (or vice versa). They're not cruising the romance shelves looking for poetry.

Readers know what they want, and they expect those expectations(!) to be met.



And that's why we're going to be looking at genre in our joint posts during 2017. Please join us!

About Iola Goulton




I am a freelance editor specialising in Christian fiction. Visit my website at to download a comprehensive list of publishers of Christian fiction. 

I also write contemporary Christian romance with a Kiwi twist—find out more at www.iolagoulton.com.

You can also find me on:
Facebook (Author)
Facebook (Editing)
Instagram
Pinterest
Twitter

Monday, 7 November 2016

Indie eBook Pricing


By Narelle Atkins

The pricing of eBooks is a popular conversation topic among indie authors. A big advantage of independent publishing is the author has control of the price of their print and ebooks. Indie authors set the price for their eBooks, and can adjust the price at any time.

Print Book vs. eBook Pricing

The prices of print books tend to be similar, irrespective of whether the book is traditionally published or independently published. There are costs of production for print books that must be factored into the selling price. Retailers will mark up the price of the print books they sell.

In contrast, there are fewer costs to factor in when determining the price of eBooks. There are fixed costs in terms of book formatting, cover design, editing, etc. The per unit cost of selling an eBook is smaller than the per unit cost of selling a print book.

Amazon Kindle Direct Publishing (KDP) Pricing Model

Indie authors who sell their eBooks on Amazon via KDP can select the price they charge for their eBooks. KDP currently offer a 70% royalty for eBooks priced $2.99-$9.99 and a 35% royalty on eBooks priced below $2.99.

A Kindle eBook priced at $2.99 will earn six times the royalty of a Kindle eBook priced at $0.99.

Supply and Demand

The housing market is a good example of how the economic principles of supply and demand influence price.

Demand is greater than Supply

The current Sydney housing market is an example of demand exceeding supply. The price of houses in Sydney has risen in recent years due to demand from buyers being significantly larger than the supply of houses for sale.

Supply is greater than Demand

The US housing market after the Global Financial Crisis is an example of supply exceeding demand. The supply of houses for sale was larger than the demand for houses by buyers, leading to falling house prices.

The are many factors at play in the housing market that influence the supply and demand for housing. These factors influence the price that buyers are willing to pay.

Supply and Demand factors for eBooks

The supply and demand of eBooks will influence the price of eBooks.

We now have an almost unlimited supply of eBooks available for sale. There are no barriers to entry to the eBook publishing market. Anyone can publish an eBook direct with KDP (Amazon Kindle), iBooks, Nook, Kobo, and the other eBook retailers, or they can use a distributor to sell to the various sales channels eg. Draft2Digital and Smashwords.

The book selling statistics, for both print and eBooks, consistently show that the demand for books isn’t falling. The growth in the demand for eBooks isn’t keeping pace with the massive increase in the supply of eBooks that we’ve seen in recent years.

Discoverability

Discoverability is a buzz word in publishing circles. How can readers find your eBook among the millions of titles available for sale?

One way to improve visibility is to discount the price of the eBook and purchase paid advertising eg. Bookbub ads that will reach your target audience of readers. Placing an eBook in a competitively priced multi-author indie boxed set may also help increase visibility. I discussed marketing indie boxed sets in my post last month.

http://christianwritersdownunder.blogspot.com.au/2016/10/marketing-your-book-in-boxed-set.html

According to the law of supply and demand, the demand for a product should rise when the price is lowered. This means that the more competitively priced eBooks at $0.99 will sell more copies than eBooks priced at $9.99.

Certain genres eg. romance have a larger target audience and a higher demand for ebooks by readers. These popular genres will attract authors who follow market trends, which increases the overall supply of eBooks in the popular genres to meet the perceived demand.

Willingness to pay

Willingness to pay is a big factor in the demand for eBooks. How much are readers willing to pay for their eBooks?

Readers are willing to pay more for print books than eBooks

This is a logical and rational decision made by readers. A reader owns the print book, can on-sell the print book and can share the print book with their friends and family. An eBook is purchased under a licensing arrangement. This usually means the eBook can’t be shared or on-sold.

Print books have an intrinsic value because they’re a physical product. It’s harder for a reader to ‘steal’ a print book from a physical store than it is for a reader to ‘steal/pirate’ an eBook online. The value our society, in general, places on books, music, film, photography and art that is sold and distributed online is an area of concern for artists and creators.

Connecting with your target audience of readers

If readers love your writing, and trust your brand, they will be more willing to pay a competitive price for your eBooks. If you’re an unknown indie author in a market where your target audience have Kindle, iBooks, Kobo and Nook accounts full of unread titles, why would they take a chance on your debut eBook priced at $4.99? 

That’s why marketing is important. Word of mouth marketing (where readers tell their friends about the books they love) sells books.

Loss leader eBooks

A loss leader is a product that’s sold at a loss (below cost price) to attract customers to sample and buy from a specific product range. If an indie author has several eBooks for sale, they can select a title as their loss leader eg. Book 1 in a series. A loss leader can be permanently or temporarily priced at $0.99 or available for free to entice readers to sample the author’s writing. Low priced multi-author boxed sets can also work well as loss leaders.

Indie authors teach their readers how to buy their books

If an indie author releases 3 ebooks within a year, and chooses to make every ebook free during the first 90 days after the release date, what is the author communicating to the reader?

This pattern of pricing will teach the reader to wait and not purchase book 4 on pre-order or when it releases. The reader will assume that they’ll probably have an opportunity to download book 4 for free within 90 days of the release date.

Indie eBook pricing strategy

Indie authors can experiment with different pricing strategies until they find a strategy that works for their books. Each book is unique and there’s no ‘one size fits all’ solution to how indie authors determine the price of their eBooks.

A Question for indie authors: How do you select the price of your eBooks? Are there any pricing strategies that have worked well for your eBooks?

A Question for everyone: How much are you prepared to pay for eBooks? Are there reasons that explain why you’re willing to pay more for certain eBooks?

I’d love to hear your thoughts and experiences.

This post is being shared on the Australasian Christian Writers blog and the Christian Writers Downunder blog.

If you’re looking to connect with writing groups online, you can join the Australasian Christian Writers Facebook Group and the Christian Writers Downunder Facebook Group.

Omega Writers Inc. provides helpful resources and membership benefits for writers who live in the Australasian region.





A fun loving Aussie girl at heart, Narelle Atkins was born and raised on the beautiful northern beaches in Sydney, Australia. She has settled in Canberra with her husband and children. A lifelong romance reader, she found the perfect genre to write when she discovered inspirational romance. Narelle's contemporary stories of faith and romance are set in Australia. 

Her latest novella release, Seaside Christmas, is available in An Aussie Summer Christmas boxed set from Amazon for 99 cents. 

Blog: http://narelleatkins.wordpress.com
Facebook: https://www.facebook.com/NarelleAtkinsAuthor
Twitter: @NarelleAtkins https://twitter.com/NarelleAtkins

Monday, 3 October 2016

Marketing your book in a boxed set

By Narelle Atkins

Boxed sets have proven to be a lucrative way for authors to market and sell their indie fiction ebooks. Check out the Amazon Kindle fiction genre lists and you’ll find numerous boxed sets among the top 20 bestsellers. 

Last year I wrote a 3-part series on indie boxed sets for the Australasian Christian Writers (ACW) blog. The posts contained information on how to publish a multi-author indie boxed set.

The Benefits from Indie Publishing a Box Set Collection 

How to Write and Publish a Multi-Author Indie Box Set: The Beginning  

How to Write and Publish a Multi-Author Indie Box Set: Preparing to Launch

I write contemporary Christian romance (CCR). In this post I’ll be referring to the CCR genre for examples of boxed sets purchased from Amazon Kindle. 

History of Christian Romance indie boxed sets

The indie author boxed set trend in the CCR genre kicked off in late 2014. The first Christian/inspirational romance box set to hit the Amazon bestseller lists in the CCR genre was Red Hot Squeaky Clean ROMANCE collection (Boxed Set): Ten Shades of Inspirational Romance, released in October 2014. The stories in this box set covered a range of Christian romance genres including historical, mystery, suspense, and contemporary.

Mistletoe Kisses (Inspy Kisses Box Set Book 3) was released in November 2014. It was the first Christian romance boxed set to hit the USA Today bestseller list. Four of the eight books in the collection are CCR. 

Love Brings Us Home was also released in November 2014. It hit the Amazon bestseller lists in CCR and contained full length novels that were previously published as individual indie releases. 

USA best-selling author Hallee Bridgeman was an author in Love Brings Us Home and Red Hot Squeaky Clean Romance. Hallee is our international guest speaker at the upcoming Omega Writers Conference in Sydney, October 28-30. 

Market research on boxed sets in CCR genre 

I put together a spreadsheet based on a sample of CCR multi-author boxed sets I’d purchased in the last 2 years. 

My research included: 
14 boxed sets in the CCR genre 
105 books (with only 1 duplicate title in 2 boxed sets)
45 authors – a combination of indie authors and hybrid authors who are traditionally published
7 titles by Marion Ueckermann
6 titles each by Kimberly Rae Jordan and Valerie Comer
I also sourced book release information from the Inspy Romance group blog (established in February 2014 for CCR readers)
My multi-author boxed sets I included in my research

SPLASH! (released in June 2015, retired in November 2015) 
Love Blossoms (released in January 2016, retiring soon in late October 2016) 
An Aussie Summer Christmas (new release in September 2016) 

Other CCR multi-author boxed sets in my Kindle account or on pre-order (minimum 6 books in each set) 


CCR boxed sets in my Kindle account that are no longer available for sale

Whispers of Love (USA Today Bestseller)
Home for Christmas
Summer of Love
Love’s Gift
Love Brings Us Home
Mistletoe Kisses (USA Today Bestseller) 

The boxed sets ranged in price from US0.99 to US2.99. I paid between US14.00 to US20.00 to purchase the 14 boxed sets (most were priced at 99 cents). As a result, the average price I paid for an individual book is between 15 to 20 cents. 

Is the price for boxed sets too low? 

The answer is yes and no, depending on your perspective. Traditionally published ebooks are often priced higher than indie ebooks.

If you’re a reader, bargain priced ebooks combined with the ability to subscribe to Kindle Unlimited (US9.99 per month to borrow an unlimited number of ebooks) is appealing. Avid readers can indulge their favourite past time without hurting their bank balance. For many readers Kindle Unlimited has replaced their use of public libraries (and free print book borrows).

If you’re an indie author and can place your book in the right boxed set in your genre, at the present time you can make a reasonable return on a competitively priced boxed set due to volume sales and page reads in Kindle Unlimited. Please note this strategy for success could change at any time due to the rapid changes that constantly take place in the publishing industry. 

The bestseller lists are your goal

For many readers the Amazon Kindle bestseller lists have replaced the physical bookshelf in stores as the place they browse for books. Book exposure on the bestseller lists and in the hot new releases lists is critical for reaching potential readers. Paid advertising, for example Bookbub, can help ebooks rise to the top of the bestseller lists. 

Boxed sets can help authors reach new readers who are fans of their co-authors in the boxed set. 

Bestseller lists provide both the platform for finding new readers and the visibility to gain ebook sales/page reads that generate income for authors. 

Successful authors place series books in boxed sets 

The large majority of books in the 14 boxed sets I researched were part of a series. If a reader falls in love with your writing, they may buy your entire backlist. 

Repeat books in multiple boxed sets

We need to think like a reader when we’re marketing and promoting our books. How would we feel if we purchased a boxed set containing repeat books we’d already bought and read in previous boxed sets? From my sample of 14 CCR boxed sets, the only repeat title was published in boxed sets with release dates of more than 12 months apart. 

Traditional publishers reprint their bestselling books and sometimes update the cover art. When I used to work in retail on the returns desk, the most common reason for customers returning print books was due to an accidental repeat purchase.

If you have a brand new story to place in a boxed set, it would be wise to seek a boxed set opportunity that will be marketed as brand new stories. 

Have you participated in a boxed set or anthology collection? Do you enjoy reading boxed sets? I’d love to hear your thoughts and experiences.

This post is being shared on the Australasian Christian Writers blog and the Christian Writers Downunder blog.

If you’re looking to connect with writing groups online, you can join the Australasian Christian Writers Facebook Group and the Christian Writers Downunder Facebook Group.

Omega Writers Inc. provides helpful resources and membership benefits for writers who live in the Australasian region.




A fun loving Aussie girl at heart, Narelle Atkins was born and raised on the beautiful northern beaches in Sydney, Australia. She has settled in Canberra with her husband and children. A lifelong romance reader, she found the perfect genre to write when she discovered inspirational romance. Narelle's contemporary stories of faith and romance are set in Australia. 

Her latest novella release, Seaside Christmas, is available in An Aussie Summer Christmas boxed set from Amazon for 99 cents. 

Blog: http://narelleatkins.wordpress.com
Facebook: https://www.facebook.com/NarelleAtkinsAuthor
Twitter: @NarelleAtkins https://twitter.com/NarelleAtkins