Showing posts with label contemporary Christian romance. Show all posts
Showing posts with label contemporary Christian romance. Show all posts

Monday, 7 August 2017

Exploring Genre - Rural and Medical Romance

by Nicki Edwards

This year, the cross posts between Christian Writers Downunder and Australasian Christian Writers are focusing on genre. So far, we’ve had posts on meeting genre expectations, in Space Opera and Superheroes, Portal Fantasy and Secondary World Fantasy, Poetry, Free Verse and Verse Novels and Regency and Historical Romance . 

Today, I'm looking at the place of Rural and Medical Romance.

I like what Iola Goulton said in a previous post that book genres are like food. If we go out to our favourite restaurant and order the usual and something different is served, we are disappointed, especially if we’ve been eagerly anticipating that familiar taste.

Book genres are a bit like ice cream. I have two or three flavours I keep going back to – English Toffee, Honeycomb Crunch or Cookies and Cream.

It’s kind of funny my tastes are so narrow as I’m one of those odd people who thrive on change, but when it comes to food and books, I’m always drawn to the familiar.

For me that means romance and women’s fiction. 

So what is romance, why is it my favourite flavour and why do I write medical-rural romance?





Romance can be classified into many sub-genres - contemporary, erotic, historical, rural, paranormal, regency, young adult, medical, Christian, romantic suspense . . . you get my drift. The list is probably never-ending.

All romance novels have a central love storyline and an emotionally satisfying ending. Beyond that, they can be set in any time or place and have varying levels of sensuality from sweet to spicy.

Women’s fiction are women-centred books that focus on women’s life experiences. These books are generally marketed to woman.

My latest book, One More Song which comes out in November 2017 is being marketed as both romance and women’s fiction.




When I started writing in January 2014 I was encouraged to “write what you know” and “write what you love”.

What I know and love is medicine and nursing, and it is from this I draw my writing experiences. I also love the gorgeous rural backdrop that sits behind small town Australia. I love the people in regional and rural communities and therefore it seemed a natural fit for me to write heart-warming medical dramas set in small towns.

My books explore the realities and complexities faced by people in regional and small towns with plots involving dramatic accidents, illnesses and critical medical situations. Think McLeod’s Daughters meets A Country Practice with a touch of All Saints thrown into the mix!

People ask why the rural romance genre is popular and why my books have sold so well. I think readers have an appetite for stories set on the land and they love strong, ordinary, everyday Aussie heroes and heroines. Whether it’s the city girl finding a new life in the country, or rural characters living their lives working the land, there’s something relatable for all readers whether they live in the country or the city.

Lucky for us writers of this genre, readers can’t seem to get enough of our stories. Perhaps because there’s something romantic and almost mystical about the Australian outback. Or perhaps because many city dwellers have an escapism mentality when it comes to the idea of a tree change or ‘escape to the country’. Ironically, ask any farmer and they’ll tell you there’s nothing romantic about living in the middle of nowhere!

Obviously authenticity is crucial in rural romance as with all genres. A country person can tell a mile away if a writer is faking it. It’s the same with the medical side of my books. Anyone with a bit of medical background and Dr. Google can be my harshest critic. I have to get my facts right.



What I love about writing small town medical romance is that the story is all about the community and the people, not just my hero and heroine. The setting is as important as the story because when people in small communities are thrown together into a medical emergency or crisis situation it makes for great dramatic fiction, especially when my heroine is the medico saving the day. I love demonstrating nurses and doctors working together doing amazing things because that’s what I see every day when I’m at work.

As a medical-rural romance writer I get to tackle all kinds of interesting rural and medical issues, whether it’s the problem of depression and suicide in the bush, or the complexities of care people in small towns face such as the lack of facilities and equipment or trained medical staff. I love showing how small towns rally together and just make things happen.

Despite tough publishing markets in recent years, the romance genre continues to do well but for all its market success, it still encounters a lot of snobbery from readers. There’s a dismissive attitude towards it. Additionally, as a Christian, one thing I’ve encountered is the presumption that if I write romance it’s probably smutty. This couldn’t be further from the truth. There’s a huge range of sensuality in the romance genre and my books are at the sweet or “clean” end of the scale with closed door, fade-to-black sex scenes.

The exciting thing for me as a romance author is our readers are extremely engaged and they’re voracious readers. It’s not unusual for a romance reader to admit to reading a book a day! I’m blessed with how the romance reading community have embraced me and my books and I’m also fortunate to be part of a group of romance authors who have a website specifically set up for readers who love rural romance. You can check it out here: www.australianruralromance.com)

Nicki Edwards is a city girl with a country heart. Growing up on a small family acreage, she spent her formative years riding horses and pretending the neighbour’s farm was her own.

Nicki writes medical rural romance and when she isn’t reading, writing or dreaming about rural life and medical emergencies, she can be found working as a Critical Care Nurse in the Emergency Department or Intensive Care Unit, where many of her stories and characters are imagined.

Nicki and her husband Tim, a Pastor, live in Geelong, Victoria. With four teenage/young adult children, life is busy, fun and at times exhausting, but Nicki wouldn’t change it for anything. Visit her at www.nickiedwards.com.au to find all her other books.

Nicki’s latest book One More Song published by Pan Macmillan Australia will hit the bookshelves on November 28th, 2017 but is available to pre-order now wherever e-books are sold.

Monday, 3 October 2016

Marketing your book in a boxed set

By Narelle Atkins

Boxed sets have proven to be a lucrative way for authors to market and sell their indie fiction ebooks. Check out the Amazon Kindle fiction genre lists and you’ll find numerous boxed sets among the top 20 bestsellers. 

Last year I wrote a 3-part series on indie boxed sets for the Australasian Christian Writers (ACW) blog. The posts contained information on how to publish a multi-author indie boxed set.

The Benefits from Indie Publishing a Box Set Collection 

How to Write and Publish a Multi-Author Indie Box Set: The Beginning  

How to Write and Publish a Multi-Author Indie Box Set: Preparing to Launch

I write contemporary Christian romance (CCR). In this post I’ll be referring to the CCR genre for examples of boxed sets purchased from Amazon Kindle. 

History of Christian Romance indie boxed sets

The indie author boxed set trend in the CCR genre kicked off in late 2014. The first Christian/inspirational romance box set to hit the Amazon bestseller lists in the CCR genre was Red Hot Squeaky Clean ROMANCE collection (Boxed Set): Ten Shades of Inspirational Romance, released in October 2014. The stories in this box set covered a range of Christian romance genres including historical, mystery, suspense, and contemporary.

Mistletoe Kisses (Inspy Kisses Box Set Book 3) was released in November 2014. It was the first Christian romance boxed set to hit the USA Today bestseller list. Four of the eight books in the collection are CCR. 

Love Brings Us Home was also released in November 2014. It hit the Amazon bestseller lists in CCR and contained full length novels that were previously published as individual indie releases. 

USA best-selling author Hallee Bridgeman was an author in Love Brings Us Home and Red Hot Squeaky Clean Romance. Hallee is our international guest speaker at the upcoming Omega Writers Conference in Sydney, October 28-30. 

Market research on boxed sets in CCR genre 

I put together a spreadsheet based on a sample of CCR multi-author boxed sets I’d purchased in the last 2 years. 

My research included: 
14 boxed sets in the CCR genre 
105 books (with only 1 duplicate title in 2 boxed sets)
45 authors – a combination of indie authors and hybrid authors who are traditionally published
7 titles by Marion Ueckermann
6 titles each by Kimberly Rae Jordan and Valerie Comer
I also sourced book release information from the Inspy Romance group blog (established in February 2014 for CCR readers)
My multi-author boxed sets I included in my research

SPLASH! (released in June 2015, retired in November 2015) 
Love Blossoms (released in January 2016, retiring soon in late October 2016) 
An Aussie Summer Christmas (new release in September 2016) 

Other CCR multi-author boxed sets in my Kindle account or on pre-order (minimum 6 books in each set) 


CCR boxed sets in my Kindle account that are no longer available for sale

Whispers of Love (USA Today Bestseller)
Home for Christmas
Summer of Love
Love’s Gift
Love Brings Us Home
Mistletoe Kisses (USA Today Bestseller) 

The boxed sets ranged in price from US0.99 to US2.99. I paid between US14.00 to US20.00 to purchase the 14 boxed sets (most were priced at 99 cents). As a result, the average price I paid for an individual book is between 15 to 20 cents. 

Is the price for boxed sets too low? 

The answer is yes and no, depending on your perspective. Traditionally published ebooks are often priced higher than indie ebooks.

If you’re a reader, bargain priced ebooks combined with the ability to subscribe to Kindle Unlimited (US9.99 per month to borrow an unlimited number of ebooks) is appealing. Avid readers can indulge their favourite past time without hurting their bank balance. For many readers Kindle Unlimited has replaced their use of public libraries (and free print book borrows).

If you’re an indie author and can place your book in the right boxed set in your genre, at the present time you can make a reasonable return on a competitively priced boxed set due to volume sales and page reads in Kindle Unlimited. Please note this strategy for success could change at any time due to the rapid changes that constantly take place in the publishing industry. 

The bestseller lists are your goal

For many readers the Amazon Kindle bestseller lists have replaced the physical bookshelf in stores as the place they browse for books. Book exposure on the bestseller lists and in the hot new releases lists is critical for reaching potential readers. Paid advertising, for example Bookbub, can help ebooks rise to the top of the bestseller lists. 

Boxed sets can help authors reach new readers who are fans of their co-authors in the boxed set. 

Bestseller lists provide both the platform for finding new readers and the visibility to gain ebook sales/page reads that generate income for authors. 

Successful authors place series books in boxed sets 

The large majority of books in the 14 boxed sets I researched were part of a series. If a reader falls in love with your writing, they may buy your entire backlist. 

Repeat books in multiple boxed sets

We need to think like a reader when we’re marketing and promoting our books. How would we feel if we purchased a boxed set containing repeat books we’d already bought and read in previous boxed sets? From my sample of 14 CCR boxed sets, the only repeat title was published in boxed sets with release dates of more than 12 months apart. 

Traditional publishers reprint their bestselling books and sometimes update the cover art. When I used to work in retail on the returns desk, the most common reason for customers returning print books was due to an accidental repeat purchase.

If you have a brand new story to place in a boxed set, it would be wise to seek a boxed set opportunity that will be marketed as brand new stories. 

Have you participated in a boxed set or anthology collection? Do you enjoy reading boxed sets? I’d love to hear your thoughts and experiences.

This post is being shared on the Australasian Christian Writers blog and the Christian Writers Downunder blog.

If you’re looking to connect with writing groups online, you can join the Australasian Christian Writers Facebook Group and the Christian Writers Downunder Facebook Group.

Omega Writers Inc. provides helpful resources and membership benefits for writers who live in the Australasian region.




A fun loving Aussie girl at heart, Narelle Atkins was born and raised on the beautiful northern beaches in Sydney, Australia. She has settled in Canberra with her husband and children. A lifelong romance reader, she found the perfect genre to write when she discovered inspirational romance. Narelle's contemporary stories of faith and romance are set in Australia. 

Her latest novella release, Seaside Christmas, is available in An Aussie Summer Christmas boxed set from Amazon for 99 cents. 

Blog: http://narelleatkins.wordpress.com
Facebook: https://www.facebook.com/NarelleAtkinsAuthor
Twitter: @NarelleAtkins https://twitter.com/NarelleAtkins