Let's face the Re-Words. Like Rejection– by Ruth Bonetti

Authors tread a hard road to bring our words into print. Knock-back rejections can drive us into foetal positions, vows to give up writing. To use our time with real jobs like accountancy. 

 

Or we learn to handle rejection, and learn from it.

 

For those who still hope to hook a publisher, take heart. Big name authors were rejected many times by publishers, who now regret that.

Mega author, J. K. Rowling has hooked youngsters to read doorstop-size books. Harry Potter featured large at recent Book Week parades. A dozen publishers, including Penguin and HarperCollins, rejected her. (Now the woke lobby reject her. If anyone deserves the right to speak out, Rowling does. Yet because she resists the trans agenda, she is de-personed and a target for death threats.)

• C.S. Lewis is said to have received around 800 rejections before he sold a single piece of his writing.

• Orwell’s Animal Farm copped “It’s impossible to sell animal stories in the USA.”

• The Diary of Anne Frank: “This girl doesn’t, it seems to me, have a special perception or feeling which would lift that book above the curiosity level.”

Polish that manuscript. When it gleams, submit. Hold breath rather longer than wise (Pray. Sigh.) 

Review. Reflect. Or React– self-publish

Many of us choose to self-publish. With experience and out-sourcing aspects outside our skill-set, we can produce a book in hand in a fraction of time that big houses take. Along the journey, we encounter many steps of the process.

(Enjoy Playing the Clarinet was published by Oxford University Press. The others were indie published by Words and Music.)

We can apply the lessons learned from personal rejections in life. My past year was constricted by abuse on various fronts–and backs. Doors slammed in my face. I'm grateful for Anne Hamilton's support and wisdom, especially in her book Dealing with Azazel: Spirit of Rejection. Her recent book Dealing with Beliel: Spirit of Armies and Abuse is on my bedside table. Anne challenged me to confront and to call out bullies–and also those complicit in it. 

Review. Reflect. React. 

Anger turned inward equals depression. Thanks to Anne's insights, I feel energised and invigorated to call out abuse. 

Which led me to a 70-year break-through to RECONCILIATION 

Long story short. Aggro and jealousy since I was born led someone to de-person me. Triggers blocked my ability to create, my very being. 

Over the decades, I attempted to reconcile. But it takes two to tango. 

REPENT

I faced and acknowledged my own knee-jerk missteps on tender toes, times I had retaliated. Confront, call out. A brother's funeral led me to articulate a radical step:

A brother's funeral led me to articulate a radical step:

"Unless X attempts some reconciliation, that person is not welcome at my funeral." (Whenever...) 

We broke ice with superficial, tentative communication. Next steps warmer and more genuine. 

RECONCILE! Drumroll 

This antagonist of a whole lifetime will next week host an afternoon tea with cake and bubbles for my birthday. 

Hallelujah!

In this blog thought to venture into the reactive F-words like:

• FLIGHT
• FIGHT
• FREEZE
• FORGET
• FORESTALL

But Anne Hamilton covers these better than I can.  Do check out her books!

Once converted to become an indie publisher, RUTH BONETTI has produced books for those who perform Words and Music. Her Speak Out–Don't Freak Out is now available on audio book. 

Which led Ruth to a new project; narrating her award winning Trilogy Midnight Sun to Southern Cross while she awaits prompts for fresh writing. Listen to an introduction and Chapter 1 of Burn My Letters here. She offers her new expertise to narrate other authors’ books. 

Order autographed copies of Ruth's books. 

Behind the Scenes: Big Apple Atonement by Carolyn Miller

Today we go 'behind the scenes' as Jeanette (Jenny) O'Hagan interviews the fabulous and prolific author Carolyn Miller.

Jenny: Congratulations on your upcoming release of Big Apple Atonement – the fifth book in the Original Six - slightly sporty sweet romance - series. What inspired you to write this series?

Thanks so much, Jenny! The first two books I ever wrote (before any historicals) were two ice hockey books featuring Christian athletes who played for Chicago and Toronto, which just so happened to be two of the original six hockey teams in the National Hockey League of North America. I loved these books (Love on Ice and Muskoka Blue), and wanted to see them published, but because it’s a fairly niche market publishers weren’t so interested, so I decided to publish them myself as part of a series. This meant writing four other books (including a book serving as a prequel to Love on Ice, which became The Breakup Project), based in the other Original Six cities: Boston, Detroit, Montreal and New York. I’d visited four of these six cities, so I was thrilled to get the chance to showcase some of the amazing places I’d seen, such as Chicago’s Art Institute in Checked Impressions, and Montreal’s Botanic Gardens in Heart and Goals. The heroes of these books are linked by an online Bible study group, which I later discovered is a legitimate thing, where Christian hockey players encourage and support each other. I love that high profile Christian athletes (high profile in the US and Canada at least!) can have similar questions to many Christians, but with the added tension of money, fame, and other trappings of pro sports, which means each book has a slightly different focus. It’s been great to see numbers of readers have loved the books in this series too!

Jenny: Since publishing your popular Regency Brides romance series, you’ve been quite prolific with the Regency Wallflowers, the Independence Island and now the Original Six series. How do you come up with fresh ideas?

Several of these books and series stemmed from books I already had sitting in my computer, so it’s been a process of finding the right one for the right time. (I figure some of these books in my computer could be making me money!) But really, I find stories are everywhere – you just have to pay attention to the news, to your own life, to what God is challenging you about, to conversations, to people. I’ve recently started doing ballet fitness, and my instructor is a former ballet pro and shared some amazing stories about her life, so guess what? I now see a ballet book in my future.

Jenny: That should be fun 😊 What do you enjoy most about writing in the romance genre? Have other romance authors influenced your writing? In what ways?

Romance is basically the process of developing a relationship, which is what we all do in various ways every day. No, not every relationship involves romance, but the same kinds of challenges face us all: misunderstandings, learning to trust, to forgive, to not judge, etc I love that romance can reflect God’s ‘wooing’ of His children, and I do enjoy bringing faith elements into my books. Some of my fave Christian romance authors include Becky Wade, Susan May Warren, Susan Tuttle, Jaycee Weaver and Kara Isaac, all of whom create relatable characters and include faith elements in a non-preachy way, which is my hope too.

Jenny: After gaining a reputation and avid fans for your regency romances, you made the call to write in a different sub-genre – contemporary romance.  Were you nervous at the time? What challenges and opportunities did you face in making the change?

Ooh, good question! Yes, I was nervous, but because I’d originally written contemporary (and even won awards for it!) I knew I could do this, and to be honest, it’s been GREAT. Switching between genres is like a palate cleanser, so I write (or edit) a historical then go write (or edit) a contemporary, which means I’m mentally fresh. I joined the Independence Islands series (published by Celebrate Lit) as a transition step to gain some contemporary readers, as I fear some of my historical readers have pigeon-holed me in the Regency vein. It feels funny to have to reassure my readers that they’ll still find the same sorts of stories in my contemporary books (faith! relatable characters! realistic settings! humour!) that they’re used to seeing in my historicals, but hopefully time will win them over. It’s been great to meet some new readers, some of whom are now reading my Original Six series because they found me as part of the Independence Islands series. It’s also been great to connect with other authors as part of that series.

Jenny: You’ve successfully made the switch from being published by a traditional publisher to indie publishing. What motivated you to change. What pros and cons have you discovered along the way?

I write full time, and to be honest, my earnings are not nearly what I’d like them to be (ha - whose are, right?). I also found that I was feeling a little creatively constricted by just sticking to Regency. When my publishers told me in 2019 they weren’t interested in publishing my contemporaries, I knew the only way I could get my books out there was to self publish them. So, knowing that I had a Winter Olympics story, which would be perfect to release during the 2022 winter Olympics, I decided to push to create the series and write the four remaining books in 2020 and 2021.

Some of the challenges include the huge learning curve in learning what self publishing involves (hey, I’m still learning!), but I love the creative control I have, with everything from story ideas to release dates, cover design (my daughter is now designing my contemporary covers!), to editing, to links to future book series, and promotions. I’m not hedged in by other people’s expectations, so I can try things. And I’ve found that with more books out there I’m earning more money too which is awesome. (I can now pay for our mortgage!)

Jenny: Awesome! What do you know now about the craft and business of writing that you didn’t when you started?

When I first started writing it was all about the joy of creating a story. Now I know that if you want that story to be published, you need to treat this process as a business. I’ve always been pretty good at staying motivated and enjoy beating my publisher’s deadlines for edit returns and the like, and I think that’s served me well to stay productive when it’s my own self-imposed deadlines I’m working towards. So I write (or focus on writing things) most days from 9am until my kids return from school/ uni. It’s my job, not something I fluff around with when I feel like it.

Part of that means investing in things like conferences. I have learned so much from attending the Omega Writers conferences, and they have been instrumental in helping me write in series, learn craft, and develop author connections I deeply value now. If people are serious about being authors then they should invest the time and dollars into conferences like this. I’m so glad I did. (Find out more about the Omega Christian Writers conference here – it’s only in-person every 2 years, so this is the year to make it happen!)

Marketing is huge, whether you’re traditionally or independently published, so us more reticent types need to be okay with letting others know about our books, and joining with other authors to cross promote and find new readers. That’s my goal at the moment: find new readers, and that takes time.

I’m very thankful to have learned some of the business of writing through being trad pubbed first, and that’s helped me gain readers and connections that would’ve been harder otherwise. I’m so thankful I stepped out and trusted God (not just my agent or publisher) for my writing career, especially with stepping into writing the kinds of books I like – and that other readers seem to enjoy too!

Jenny: Now that you’re nearing the end of the The Original Six series, do you have any plans for another series in mind? What elements will be the same and what will be different from your previous series?

Yes! The sixth book in this series is Muskoka Blue which releases July 28. This was actually the second book I ever wrote (don’t worry: it’s been heavily edited and tweaked since then) and I had a loose kind of series that built on it. So I plan to have two more books based on a small town in the Muskoka region (a gorgeous lake-filled area I’ve visited, which is 2 hours north of Toronto, Canada), one of which will be a Christmas book. If I can get my act together, I hope to see them release this year (yes, this self-pubbing thing might be addictive!).


I also hope to link to another hockey series set in the North-western areas of North America, so it’ll be a similar Bible study group but for players based in Calgary, Vancouver, Seattle, etc (some of these are places I’ve seen too). I LOVE writing in series, and it’s been fun to see the preorders as people move through the books, checking in on various characters to see how they’re doing 😊

I’ve also got plans for a cowboy-type series that will be part of another multi-author series releasing next year. I never thought I’d write about cowboys, but I love the fact these kinds of books are based on things I care about: relationships, the environment, faith, and the small-town factor - as I live in a small town, that works well for me!

Really, in all of my books, historical or contemporary, I’m writing about similar things: relatable characters, realistic settings and scenarios, relationships & romance, non-preachy faith threads, all mixed together with some banter and humour. I’m so grateful people have taken a chance on reading the wild imaginings of a small-town Aussie girl, and so thankful to God I get to do this amazing job!

Something to look forward too :) Thank you, Carolyn, for taking the time to share about your books and experiences.

Carolyn Miller lives in the beautiful Southern Highlands of New South Wales, Australia, with her husband and four children. Together with her husband she has pastored a church for ten years, and worked as a public high school English teacher.

A longtime lover of romance, especially that of Jane Austen, Georgette Heyer and LM Montgomery, Carolyn loves drawing readers into fictional worlds that show the truth of God’s grace in our lives. Her contemporary romance series includes the Original Six hockey romance series, and the Independence Islands series, and her historical series include the Regency Brides and Regency Wallflowers series.


Links: website |newsletter| facebook | pinterest | twitter | instagram amazon | bookbub
Buy Big Apple Atonement at Amazon or Koorong

How Do Genre Butterflies Focus Their Marketing? — Susan J Bruce

Photo by Karina Vorozheeva on Unsplash

I’m one of several authors in the Christian Writers’ Downunder group who are self-confessed genre butterflies—or genre rebels. I use the latter if I'm in an edgier mood 😎. I’ve written about this before in Confessions of a Genre Butterfly, but I wanted to revisit this subject today as it's relevant to me right now. 

How do I market two books—one coming soon and the other next year—when the audience for each of those books is different? Can this ever work?

I’ve been revamping my website as I prepare to release my debut young adult (YA) novel, Running Scared, in the next few weeks. [Bear with me if you head over there and get the 'coming soon' page. I'm having trouble with a couple of settings—it should be sorted soon so check back later.]

I wrote the first draft of Running Scared several years ago as part of my creative writing Masters degree. It’s had lots of nibbles from publishers over the years but hasn’t quite sold. I like this book and I’m proud of it. It’s a good story and deserves to be out there. In 2018, it won the Omega Writers Caleb award for an unpublished manuscript, but for the last year it’s been languishing—hidden from the world—on my computer’s hard drive. I've now decided to embrace indie publishing and send Running Scared out into the world.

There is no problem in publishing a book like this. The difficulty is marketing it when my work in progress (WIP), Dead Again, is a very different book.

Running Scared is contemporary YA, deals with social issues, and contains suspense, first love, and lots of domestic drama. While the romance is sweet, and the story imbibes a significant amount of hope, the circumstances have an edge. It's a story of courage and overcoming that will keep you on the edge of your seat rather than make you feel cosy and warm on a rainy Sunday afternoon.  

In contrast, my current WIP, Dead Again, is a lazy Sunday afternoon read. It’s a light-hearted amateur-sleuth mystery with a romantic subplot, for grownups. The characters change and overcome, but offbeat humour is mixed with the mystery and more poignant character moments. 

The above isn’t the final cover for Dead Again. It's a concept I created to help me write the book. But it should give you the general vibe. Since putting it together, I've added a cat to the story so she'll need to somewhere on my final cover 🐈. I'm only about a fifth of the way through the draft but I'm enjoying the challenge. 

With a mystery, you need to create the backstory of the murder, then weave it through the narrative in a way that brings the assailant to justice by the end of the book. You must give enough clues to give the reader a chance to work out whodunit, while hiding the identity of the murderer. Can I do this? I’ll give it a good go. If it doesn’t work, I’ll turn it into a romantic suspense 😁. Flexibility is one of the benefits of indie publishing! The point is, right now I feel like writing on the lighter end of the literary scale. 

I think this is partly because of Covid—and because I spent much of last year doing some intense non-fiction ghostwriting. Right now, I’m up for fun-filled murder and mayhem! I will write YA again—I have a couple of ideas simmering—but for now I’m craving the escapism of my amateur-sleuth mystery series. 

But. And it’s a big BUT. How do we market ourselves as authors, create an author brand, when our first and second books are for different audiences and have a different tone? 

The purest wisdom is to not mix different genres and age groups under one author's name. An eclectic range of books can create confusion among readers on distribution platforms like Amazon. Amazon remembers what books we like to read and suggests others we might like in the ‘also bought’ section of their website. In today’s digital world, authors and publishers must fight for every bit of visibility they can get. We need the right book being shown to the right reader! 

And then there's the mailing list and the website. My site has a mystery and suspense focus which can cover both novels, but how do I create a mailing list that attracts both sorts of readers? Should I create separate newsletters?

I have some non-fiction book ideas too. How do I handle that?

It’s tricky, isn’t it? 

Photo by Michał Parzuchowski on Unsplash

Would it be better to create a new pen name and another website? 

The problem is that each new site means more work, not just in building the site but in maintaining it and using it as a hub for marketing and social media. I’m not keeping up with social media as it is. And I do other things—animal art and author services such as editing and proofreading. I really should have a separate site for those too, but there is no way I could manage four sites.

There is no perfect solution to my problem—other than not publishing Running Scared—and waiting until Dead Again comes out next year. But I think this novel deserves its time in the light and if it inspires just one teenager to have hope when they're in a dark place, it will be worth it. And I do want to write more YA—just not right now. 

My decision? 

• I’m  going to publish Running Scared as Susan J Bruce and start building my mailing list with some freebies focused on that book. 

• Once that’s sorted, I’ll add another segment to my mailing list and offer a short story sampler that isn’t just YA focused. People can click on one or the other (maybe both?). I'll also send this out to my existing list.

• At this stage I’m also going to publish the mystery series under Susan J Bruce. I’ve seen authors successfully combine all sorts of books and services on one site, so it’s possible. Scottish author, Wendy H Jones, is a Christian who writes for the mainstream. Wendy has adult non-fiction, YA, crime, humour, and children’s books all on the one site, under the one name. She tells her readers she’s ‘got them covered from the cradle to the grave’. As I wrote this article I came across three different blogs that said the main consumers of YA books are adult women. So maybe Wendy’s onto something. Get the mother to buy her daughter the YA book (the mother will read it first of course) and at the same time she can pick up an amateur-sleuth mystery for herself. If Wendy can do this, why can’t I? It’s worth a try 😀.

• When I get time (ha!), I’m going to create a separate portfolio site for my art and possibly another for author services, but I’m going to keep life as simple as I can and run most things from the hub of my main author site. This may change in the future depending on how my creative business evolves, but it feels like the best way to keep myself sane for now.

This may not be the perfect solution and the marketing purists will groan, but it's the best I can do for now. I'm still early in my writing career and my book writing direction could change a couple of times before I find my groove. It would be different if I had ten books out and they were all different genres. That's fine if your writing is a hobby but not if you want it to be a key focus within your creative business.

What about you? Are you a rebel genre butterfly? If so how do you market your books? How do you bring focus to your website and mailing lists? What solutions have you found? Please let me know in the comments below. And feel free to leave a link to your website so everyone can see your awesome genius at work 😃.

Susan J Bruce, aka Sue Jeffrey, spent her childhood reading, drawing, and collecting stray animals. Now she’s grown up, she does the same kinds of things. Susan worked for many years as a veterinarian, and now writes stories filled with mystery, suspense, heart and hope. Susan also loves to paint animals. Susan won the ‘Short’ section of the inaugural Stories of Life writing competition and won the 'Unpublished Manuscript' section of the 2018 Caleb prize. Susan is the editor of'If They Could Talk: Bible Stories Told By the Animals' (Morning Star Publishing) and her stories and poems have appeared in multiple anthologies. Her e-book, 'Ruthless The Killer: A Short Story' is available on Amazon.com. You can check out some of Susan’s art work on her website https://www.susanjbruce.com.

Back to Basics

 by Jeanette O'Hagan

The last few years, I've felt increasingly overwhelmed with all the things I'm supposed to be doing. Each year, I'd think once this major task or that major task is over, I'll have more time to slow down, to breathe. Instead each year I only seem to get busier, to get more behind. And then in 2020 a family situation took up most of my focus and I found myself even more behind than ever and even more exhausted than ever. 

I 

need 

to 

breathe

I realise, part of my problem is I find it hard to say 'no' or, when seeing something needs doing, often jump into the breech - and then find it hard to let go, not wanting to let people down. But then, when I'm so busy, sometimes things do fall between the cracks. 

Another slice of the problem is that there is so much to do as an Indie publisher, as a mother and wife, as a part-time worker, as friend, a member of a church, as admin or coordinator of this group or that, and as a daughter when my mother needs  me to be more involved in her affairs, and as a family historian (and then there is the housework and the garden so needy and demanding). 

I 

need

to 

refocus.

For me, 2020 was a big black hole for my writing and books sales due to the need to focus on family and not having the time or energy to put into getting that next book out or maintaining my social media platform or promoting my books. After so many years of effort, it felt discouraging -  to such an extent that I would at times question my calling. Am I being indulgent in  wanting to write, in wanting my books to reach a wider audience? Did I mishear God's promises, His call? Yet, over the last eighteen months, God has answered prayers in respect to financial needs and my mum's needs in ways far beyond what I imagined possible. I'm not sure what happens next, but I'm trusting in God's provision - for finances, yes, but also in terms of the future and impact my writing. 

I 

need

to 

hold

on. 

After much soul searching and prayer, I believe that God hasn't taken back the charge he gave me in 2011. I need to trust His timing - and maybe I need to go back to basics. To re-examine everything I'm putting my time and energy into. To test the advice about all the things authors 'should' be doing and all the things other people want me to do for them. Obviously, some things are non-negotiable like family responsibilities, my commitment to God, the need to encourage and upheld others, and yes the writing.

At the end of last year, I finally got back into writing - well, editing - with a major edit of Rasel's Song. It took way longer than I expected - from November to the beginning of February (but then my last look at this manuscript was six years ago).  Now, I'm researching a short story (and loving it).

As a Indie author, if I don't do it, it doesn't get done. But I can't do everything. 

I'm not sure what this will all look like and it may involve more experimenting, maybe cutting back on things that are time consuming but haven't fulfilled their promise, maybe being more intentional about what I do. 

At this stage, it looks something like this:

• Remembering why I'm doing this and who I doing it for.
• Publishing the next book (and the next one) - and focusing on writing and publishing.
• Being intentional about promotion - giving things a go, yes, but making sure I assess what works for me and my books and what doesn't - rather than trying to do everything because that's what this expert or that expert reckons all authors should be doing. 
• Maybe shedding or passing on to others some of my responsibilities (I'm still praying about what this might look like). 
  
• And maybe being a more patient with myself and relaxing into God's purposes.

How about you? Where are you in your writing journey? Do you need to breathe, refocus, hold on  - or maybe power on, take a sabbatical or at some other stage of the process?  

Jeanette O'Hagan has spun tales in the world of Nardva from the age of eight. She enjoys writing fantasy, sci-fi, poetry, and editing. Her Nardvan stories span continents, millennia and cultures. Some involve shapeshifters and magic. Others include space stations and cyborgs. She has published over forty stories and poems, including the Under the Mountain Series (5 books), Ruhanna's Flight and Other Stories, and Akrad's Children. She hopes to publish Rasel's Song in April this year. Jeanette lives in Brisbane with her husband and children.

Facebook |Jeanette O'Hagan Writes | Twitter | Instagram | Pinterest

Draft2Digital Offers Print on Demand Alternative

There have been a few shake-ups with the print-on-demand industry lately. The big changes happened around a year ago. First, GST changes prompted KDP to stop sending author copies to Australia. A little over a month later, Amazon closed Createspace and folded it into KDP Print. The conversion of titles caused a few headaches for some authors with large backlists.

As a result of these changes, a lot of Australian indie authors turned to Ingram Spark, who can not only get your book listed on Amazon, but also in the Ingram catalogue that bookstores order from. In addition, Ingram offer the option for hardcovers. And they have a factory in Australia where books can be printed locally if you want that proof copy, or a little inventory to hand sell. The main disadvantage of Ingram Spark is that they charge a fee for each manuscript upload.

A new player is arriving on the scene, which will provide a third option for consideration. I have been accepted into the BETA program for Draft2Digital’s new POD service. I’d yet to dip my toe into the world of print books, so this seemed the perfect opportunity to get started.

Draft2Digital’s print service has some good things going for it. First of all, they can distribute to the Ingram Catalogue, but they don’t charge a fee for upload. Of course, getting your book onto the catalogue is no guarantee your books will end up on the shelves of any store. But it does mean that if you approach a bookstore, you can tell them that the book is available in their usual catalogue, should they be willing to order it.

One feature I really like is the cover converter. Many cost-conscious indie authors elect to buy an ebook cover. This is a single rectangular image that represents the front cover. But print books also have a spine and a back cover. Does this mean that when you want to make a print version of your book you must go back and pay for a full print cover design? Draft2Digital have an alternative. They take your existing ebook cover and generate an appropriate spine and back to match. Clearly this won't have a fancy picture that continues from the front to the back. They’ll use a solid colour that goes with your cover artwork, add the blurb, author bio, author photo, and a place for the barcode. I think the results look great.

Draft2Digital’s print service has a wide array of options. You can choose trim size, paper colour, cover finish, all the standard settings you’d expect. You can provide your own ISBN, or Draft2Digital will provide one for free. You can also customise the orphan and widow control (how many orphaned words on the next page will cause the entire sentence to move the next page). You can elect to have all chapters start on the right-hand side, or not. You can allow the software to automatically generate the cover and the inside content, based on your eBook, or you can provide your own cover or PDF interior.

Here's a tip I've learned. If your eBook has hyperlinks in it, the automatic print conversion will add the URLs as footnotes. This makes sense. You can't click hyperlinks on a print book. But there may be times you don't want this behaviour. For example, you might have spelled out the full URL in the link text. To prevent the software from adding the footnote, you need to ensure that the URL contains the protocol identifier (http://).

I found that I had all the options I Would need, but it wasn’t immediately obvious where to find those options. The user interface wasn’t entirely intuitive to me. This is to be expected in a BETA. The process will no doubt be smoothed a little when it goes public. My biggest issue was that I was too nervous to proceed past a certain point while I was just experimenting, in case my experiment ended up published. Fortunately, Draft2Digital provide excellent support. I sent in a bunch of questions and they responded with very detailed answers, which got me back on track.

Draft2Digital give you the option to receive a proof copy to review prior to authorising the release of the book. You can also purchase author copies.

All in all, I’m quite happy with the experience of creating my first print book through Draft2Digital. Once it goes live it will provide a viable alternative to KDP Print and Ingram Spark, and will probably be my default go-to service for future projects.

You can learn more about Draft2Digital's POD service at draft2digital.com/printbeta.

---

Adam David Collins is a speculative fiction author from Tasmania, Australia. He draws inspiration for his stories from his over-active imagination, his life experiences and his faith. Adam is a great lover of stories, enjoying them in books, movies, scripted TV and computer games. Adam discusses these, along with his monthly Christian Science Fiction & Fantasy Bulletin on his youTube channel. You can find him at AdamDavidCollings.com

Indie Publishing anyone?

by Jeanette O'Hagan

What is Indie publishing? 

What is Indie publishing?  In the past there were two main routes to publishing - through a traditional publisher or through a vanity press. With the advent on e-books, print-on-demand, and online sales, it's become more and more viable for authors to become their own publishers. This means much more than finishing a book and then banging it up with a cover and no editing or proofing on somewhere like Amazon (though that can happen).  A serious Indie publisher is committed to producing a quality book with professional covers, with well edited and structured content that will connect with readers.

Like most authors, my aim was to be traditionally published. I became involved in Indie publishing through writing short stories and anthologies, first with some hands on involvement with the publication of the Tied in Pink anthology (which included my story, The Herbalist's Daughter) in 2014 and then publishing two anthologies in December 2015 - Let the Sea Roar (editor Madeline Calcutt) and Glimpses of Light (editors Jeanette O'Hagan and Nola Passmore). In 2016 I decided to publish a couple of the short stories and then a novella - Heart of the Mountain. The rest, as they say, is history.

Interview - Pros and Cons of Indie Publishing:

At the recent Omega Writers Toowoomba Retreat I was invited to be on the three-woman panel (along with Anne Hamilton and Ruth Bonetti) about Indie Publishing.  Nola Passmore asked us a number of questions and it was great to get three different perspectives as well as to answer questions from the audience. I've reproduced my answers I'd prepared to the questions below.

‘The Road to Self-Publishing’ Panel

Sat 8 June 2019 

Nola: Very briefly, tell us what you have self-published and the genre/s.

Jeanette: Of my own books

The five novella series Under the Mountain. The first book Heart of the Mountain published in 2016 & the last book, Caverns of the Deep released last month.

Akrad’s Children – first novel in the Akrad’s Legacy series

And a collection of short stories Ruhanna’s Flight and Other Stories


I’ve also been involved as either editor, proof-reader, & /or publisher of a number of anthologies

 Glimpses of Light - editor (with Nola Passmore) & also publisher
 Let the Sea Roar – editor Madeleine Calcutt, I assisted & also published the book
& I helped Victoria Carnell publish her first edition of The Call of the Wattle Bird.

Nola: What led you to take the self-publishing route?


Jeanette: I have a few reasons:

The opportunities to be noticed and accepted by a traditional publisher are extremely limited
I like having creative control and while a Indie publisher takes on the brunt of financial commitments up front, they also receive a greater percentage of royalties in the long run, and are not restricted to the publishers timetable and/or change in direction or focus.


Nola: What tasks did you do yourself in the production of the book/s and what tasks did you outsource? Can you provide tips (or lessons learned) from your involvement in any of those tasks? Any useful resources?

Jeanette: The tasks I do are:

• Write the book & Initial edits
• Get ISBNs, & register with Library Catalogue, Goodreads etc.
• Format both e-book & the print book
• Cover (in most cases)
• Uploading the book to Amazon, Draft2Digital, Ingram Spark
• Send legal copies to National Library of Australia (NLA) & State Library
• Launch, promotion, special offers
• I also want to work on distribution - to schools, libraries and bookshops.

And I outsource:

• Editing & Proofreading
• Cover (in one case)

The mix will be different for each Indie author and there are services like Book Whispers or Lillypilly Publishing or Australian E-Book Publisher that can provide many of these to Indie authors at reasonable cost without taking control of royalties and/or decision making.

I will say that it's important to outsource at least some of the editing and proofing as it's important to get other eyes on the manuscript.

Nola: What costs were involved in producing the book? How did you fund the project?

Jeanette:  For me the main costs are:

• Pay for professional editing, proof-reading (this is the biggest cost but important not to skimp)
• Paying for ISBNs 
• Set-up costs with Ingram Spark (a Print on Demand publisher with a printer in Australia)
• Software costs 
• Cost of giveaways – especially print books for reviews or promotional opportunities or giveaways (most will take ebooks),
• Admin /Promotion costs – such as POBox subscription, domain name, website hosting, Book Funnel subscription,  etc.
• Also for events & fairs – Table hire costs, Insurance (Duck for Cover), travel & accommodation for book tables at conventions like Supernova or the Omega Writers Book Fair – and a kind gift from one good friend.
• Advertising – I’ve done a small amount of Facebook Ads but haven’t had the time or budget to invest in this as yet.

To cover these costs, I’ve invested my own available spending money, cashed some shares, also I’ve done some occasional paid editing & formatting. And I do get some royalties from online sales, one anthology & conventions.

It helps if you have some upfront resources to invest, though there are ways to bypass or reduce some of the costs without skimping on quality - but it generally means more time commitment and slower progress. Of course, with God all things are possible.

Nola Passmore: According to Jane Friedman, an author platform is ‘an ability to sell books because of who you are or who you can reach’. What is the most useful or effective thing you’ve done to build your platform and/or market your book/s?

If I discount the early anthologies (Glimpses of Light & Let the Sea Roar) – then it’s a tie between early online Facebook launches & Conventions – like Supernova and Oz Comic Con. 

Nola: You’re all Christian authors, though not all of you were publishing material that was explicitly Christian. What role did your faith play in your publishing journey?

I felt a clear lead from God that this was what he wanted me to do. While my books are aimed for the general market (and I’ve had many non-Christians read and appreciate my books), I write intentionally from a Christian framework and themes. Faith also keeps me going when I feel discouraged.

Nola: What can readers and other writers do to support Indie authors?

Glad you asked :)

Much the same as any author.

• Pray & encourage them
• Beta read if requested or critique groups
• Buy – or borrow their books (& if not in local library or bookstore or school, ask if they can be ordered) & read them :)  (Okay, so my to-read piles are huge - but I enjoy reading other Indie and Small Press authors).
• Maybe buy their books for friends and family as gifts.
• Recommend their books to friends, family, other readers – both in person and online
• Review and/or blog about their books.
• Subscribe to their newsletter or patreon
• Like their FB pages, Twitter or Instagram – like, comment, share or retweet their posts. Follow them on Amazon Central, Bookbub, Goodreads. Add their books to appropriate Goodreads lists and/or ask questions.
• Attend and participate in launches.

Especially, Active support on Social Media, Buy, Review and Recommend their books - and encourage and pray.

Thanks Nola for some great questions and the opportunity to share a little of the Indie journey which can be exhilarating, moving, lots of fun, discouraging and exhausting but always worthwhile. We walk by faith, not by sight. So as someone blessed me today by saying 'Jenny, keep writing' so I say 'Keep writing.' 

Jeanette O'Hagan spun tales in the world of Nardva from the age of eight. She enjoys writing fantasy, sci-fi, poetry, and editing. Her Nardvan stories span continents, millennia and cultures. Some involve shapeshifters and magic. Others include space stations, plasma rifles and cyborgs. 

Her stories and poems have also been published in over twenty anthologies - including The Quantum Soul, Challenge Accepted and Tales of Magic and Destiny in 2019, as well as her Under the Mountain series and Akrad's Children, the first book in the Akrad's Legacy series.

Jeanette has practised medicine, studied communication, history, theology and a Master of Arts (Writing). She loves reading, painting, travel, catching up for coffee with friends, pondering the meaning of life. She lives in Brisbane with her husband and children.


Find her on:

Facebook |Jeanette O'Hagan Writes | Twitter | Instagram | Pinterest

Indie eBook Pricing

By Narelle Atkins

The pricing of eBooks is a popular conversation topic among indie authors. A big advantage of independent publishing is the author has control of the price of their print and ebooks. Indie authors set the price for their eBooks, and can adjust the price at any time.

Print Book vs. eBook Pricing

The prices of print books tend to be similar, irrespective of whether the book is traditionally published or independently published. There are costs of production for print books that must be factored into the selling price. Retailers will mark up the price of the print books they sell.

In contrast, there are fewer costs to factor in when determining the price of eBooks. There are fixed costs in terms of book formatting, cover design, editing, etc. The per unit cost of selling an eBook is smaller than the per unit cost of selling a print book.

Amazon Kindle Direct Publishing (KDP) Pricing Model

Indie authors who sell their eBooks on Amazon via KDP can select the price they charge for their eBooks. KDP currently offer a 70% royalty for eBooks priced $2.99-$9.99 and a 35% royalty on eBooks priced below $2.99.

A Kindle eBook priced at $2.99 will earn six times the royalty of a Kindle eBook priced at $0.99.

Supply and Demand

The housing market is a good example of how the economic principles of supply and demand influence price.

Demand is greater than Supply

The current Sydney housing market is an example of demand exceeding supply. The price of houses in Sydney has risen in recent years due to demand from buyers being significantly larger than the supply of houses for sale.

Supply is greater than Demand

The US housing market after the Global Financial Crisis is an example of supply exceeding demand. The supply of houses for sale was larger than the demand for houses by buyers, leading to falling house prices.

The are many factors at play in the housing market that influence the supply and demand for housing. These factors influence the price that buyers are willing to pay.

Supply and Demand factors for eBooks

The supply and demand of eBooks will influence the price of eBooks.

We now have an almost unlimited supply of eBooks available for sale. There are no barriers to entry to the eBook publishing market. Anyone can publish an eBook direct with KDP (Amazon Kindle), iBooks, Nook, Kobo, and the other eBook retailers, or they can use a distributor to sell to the various sales channels eg. Draft2Digital and Smashwords.

The book selling statistics, for both print and eBooks, consistently show that the demand for books isn’t falling. The growth in the demand for eBooks isn’t keeping pace with the massive increase in the supply of eBooks that we’ve seen in recent years.

Discoverability

Discoverability is a buzz word in publishing circles. How can readers find your eBook among the millions of titles available for sale?

One way to improve visibility is to discount the price of the eBook and purchase paid advertising eg. Bookbub ads that will reach your target audience of readers. Placing an eBook in a competitively priced multi-author indie boxed set may also help increase visibility. I discussed marketing indie boxed sets in my post last month.

http://christianwritersdownunder.blogspot.com.au/2016/10/marketing-your-book-in-boxed-set.html

According to the law of supply and demand, the demand for a product should rise when the price is lowered. This means that the more competitively priced eBooks at $0.99 will sell more copies than eBooks priced at $9.99.

Certain genres eg. romance have a larger target audience and a higher demand for ebooks by readers. These popular genres will attract authors who follow market trends, which increases the overall supply of eBooks in the popular genres to meet the perceived demand.

Willingness to pay

Willingness to pay is a big factor in the demand for eBooks. How much are readers willing to pay for their eBooks?

Readers are willing to pay more for print books than eBooks

This is a logical and rational decision made by readers. A reader owns the print book, can on-sell the print book and can share the print book with their friends and family. An eBook is purchased under a licensing arrangement. This usually means the eBook can’t be shared or on-sold.

Print books have an intrinsic value because they’re a physical product. It’s harder for a reader to ‘steal’ a print book from a physical store than it is for a reader to ‘steal/pirate’ an eBook online. The value our society, in general, places on books, music, film, photography and art that is sold and distributed online is an area of concern for artists and creators.

Connecting with your target audience of readers

If readers love your writing, and trust your brand, they will be more willing to pay a competitive price for your eBooks. If you’re an unknown indie author in a market where your target audience have Kindle, iBooks, Kobo and Nook accounts full of unread titles, why would they take a chance on your debut eBook priced at $4.99? 

That’s why marketing is important. Word of mouth marketing (where readers tell their friends about the books they love) sells books.

Loss leader eBooks

A loss leader is a product that’s sold at a loss (below cost price) to attract customers to sample and buy from a specific product range. If an indie author has several eBooks for sale, they can select a title as their loss leader eg. Book 1 in a series. A loss leader can be permanently or temporarily priced at $0.99 or available for free to entice readers to sample the author’s writing. Low priced multi-author boxed sets can also work well as loss leaders.

Indie authors teach their readers how to buy their books

If an indie author releases 3 ebooks within a year, and chooses to make every ebook free during the first 90 days after the release date, what is the author communicating to the reader?

This pattern of pricing will teach the reader to wait and not purchase book 4 on pre-order or when it releases. The reader will assume that they’ll probably have an opportunity to download book 4 for free within 90 days of the release date.

Indie eBook pricing strategy

Indie authors can experiment with different pricing strategies until they find a strategy that works for their books. Each book is unique and there’s no ‘one size fits all’ solution to how indie authors determine the price of their eBooks.

A Question for indie authors: How do you select the price of your eBooks? Are there any pricing strategies that have worked well for your eBooks?

A Question for everyone: How much are you prepared to pay for eBooks? Are there reasons that explain why you’re willing to pay more for certain eBooks?

I’d love to hear your thoughts and experiences.

This post is being shared on the Australasian Christian Writers blog and the Christian Writers Downunder blog.

If you’re looking to connect with writing groups online, you can join the Australasian Christian Writers Facebook Group and the Christian Writers Downunder Facebook Group.

Omega Writers Inc. provides helpful resources and membership benefits for writers who live in the Australasian region.

A fun loving Aussie girl at heart, Narelle Atkins was born and raised on the beautiful northern beaches in Sydney, Australia. She has settled in Canberra with her husband and children. A lifelong romance reader, she found the perfect genre to write when she discovered inspirational romance. Narelle's contemporary stories of faith and romance are set in Australia. 

Her latest novella release, Seaside Christmas, is available in An Aussie Summer Christmas boxed set from Amazon for 99 cents. 

Website: http://www.narelleatkins.com

Blog: http://narelleatkins.wordpress.com
Facebook: https://www.facebook.com/NarelleAtkinsAuthor
Twitter: @NarelleAtkins https://twitter.com/NarelleAtkins