Showing posts with label Scattered. Show all posts
Showing posts with label Scattered. Show all posts

Monday, 7 December 2020

Bookmark Marketing by Nola Lorraine

 



Back in prehistoric times when I was at school, there were no laptops, no mobile phones, no iPads or Kindles, no World Wide Web and no online shopping. If you wanted a book, you went into a physical bookstore and bought a real book with pages. Those pages needed a bookmark and I had dozens of them. Some with encouraging scriptures, some illustrated with my favourite Peanuts characters, some with tassels, some laminated and some made of leather that were too thick to actually use as bookmarks.

Although we tend to do a lot more electronic bookmarking these days, most of us still own, buy and borrow physical books. The humble bookmark still has its place and I decided to use it as one of my marketing tools for my historical novel Scattered. Using bookmarks for marketing is nothing new, of course, but there’s a lot to think about, especially if you’re designing your own.

 

Why Do You Want to Use Bookmarks?

Given that there are dozens of merchandising options you could use to advertise your book (e.g. flyers, business cards, magnets, postcards, pens, banners), why do you think bookmarks are a good choice? I can think of a few reasons (though some of these aren’t exclusive to bookmarks).

  • Booklovers love bookmarks. If you meet someone in a bookstore, a signing or a writing event, you know they already love books, so why not put your bookmark in their hands?
  • Bookmarks make great gifts. It’s easy to pop them in with a present, card or letter.
  • Bookmarks are great examples of ‘takeaway’ marketing. Someone might not buy your book at a particular event. But if readers take your bookmark away with them, it serves as a great reminder. Every time they turn to the page they’ve marked with your bookmark, they’re reminded of your book or brand, and you might get a sale down the line.
  • They’re great conversation starters. If you’re at a book event, it’s easy to approach people and say, ‘Hi, would you like one of my bookmarks?’ If they look like a startled rabbit, you can leave it at that. If they look interested, you can tell them a bit about your book.

 

 What Type of Bookmark?

If you decide that bookmarks are a good marketing choice for you, think about what you want on your bookmark. This might seem obvious, but it takes a lot of thought. Do you want it to showcase your books or one book in particular? Are you going to include the book cover? A book blurb? Info about where to buy the book? Do you want the bookmark to advertise you as an author? If so, are you going to include all of your social media links? Do you want to advertise services you offer? If you’ve written a book for the Christian market, do you want to include a scripture? Do you see your bookmarks as part of a broader ministry or are you focusing on one aspect of your work?

With so many potential inclusions, your bookmark could get very cluttered, which may take away from the visual appeal. You could have a double-sided bookmark, but that costs more money. What do you want to achieve?


Designing and Printing

Copyright and permissions - If you’re using any images on your bookmark, such as book cover images, check that you have permission to use them. This could mean checking with your publisher or anyone who has assisted with the cover design (e.g. your graphic designer or other service provider). If you designed your own book cover, you should have already checked that you had permission to use the images. However, that doesn’t necessarily mean you’re free to use those images on other merchandise, so check any licensing agreements.

Budget Considerations – It’s good to have a rough idea of how much you want to spend on bookmarks. Do you have the skills necessary to design your own bookmark or do you need to hire a graphic designer? Do you have dozens of upcoming book events and need hundreds of bookmarks, or do you want a small print run? The more you order, the cheaper it usually works out per bookmark, but it’s no use having a thousand bookmarks sitting at home that you can’t get rid of. How fancy do you want your bookmark to be? Double-sided printing, higher quality card and different kinds of surfaces cost more. What do you definitely need and what are you willing to compromise on for the sake of price?

Designing the Bookmark – A full discussion of this topic is beyond the scope of this blog. However, I just want to mention a couple of tools I found useful. Some graphic design sites like Canva have bookmark templates to help you design your bookmark or you can create a custom design. I use Stencil for creating most of my memes. While they don’t have a bookmark template, you can create a custom design in any format. Whichever program you use, you can generate various designs and get a feel for which one works best. You can even post your designs on social media and do a poll to see which one grabs potential readers.

Finding a Printer – This turned out to be harder than I thought. Not all printers do bookmarks and some have certain stipulations regarding the size of the print run. You also need to take note of any special formatting restrictions they have and whether they can cater to your requirements  (e.g. certain fonts and colours).

I settled on a Melbourne company called CMYK Colour Online, as I could use special fonts and colours, and they seemed to have the best balance of what I wanted for the price. It was a bit of a learning curve using their templates, but they have some really detailed instructions. When you go to order, they also have an option where you can pay a bit more to have someone check the artwork. I decided to go with that option, so that I could be 100% sure the bookmarks weren’t going to have any nasty surprises like blurred images. When ordering, there were also a lot of pricing options, so it was easy to play around with it and find something that fit my budget. The bookmarks also arrived quickly and I was very happy with the final product. (Disclaimer: Although this company worked well for me, it may not be for everyone. Before deciding on a printer, see which company is a good fit for you and always check customer reviews. If you can get a personal recommendation from someone who’s used them before, all the better.)

Time is Your Friend – I was so busy leading up to my launch, that I left it a bit late to get cracking on the bookmarks. It turned out okay, but it did cause undue stress. Allow yourself plenty of time, as all the steps I’ve mentioned above take longer than you think.

 




How I’ve Used The Bookmarks

My novel Scattered was released in October. Since then, I’ve given the bookmarks out at my book launch, a book signing, and a writing workshop. I’ve also included them with any books I’ve sold directly to readers.

When I did a recent signing at Koorong, my local Christian bookstore store, I used them as conversation starters. It was easy to walk up to someone, offer them a bookmark and tell them that my book was on special in the store that day. Sometimes I just left it at that, as I didn’t want anyone to feel pressured. However, some people asked me more about the book and ended up buying one.

The manager of my local Koorong store was happy for me to leave some bookmarks on the counter. She’s since told me that a lot of people have been picking them up and some customers have then asked if the book is available in the store.

 

The Ultimate Aim

In one sense, the aim of any type of marketing is to boost sales, but it’s not all about making money. With such competition these days, very few authors make pots of money anyway. If you have a book God has laid on your heart to share, you need to think about how to get that book into the hands of potential readers and then leave the rest to God. Bookmarks are just one of many avenues available to you.


What about you? Do you have hoards of bookmarks stashed in books all over your house? What makes a good bookmark? Have you designed your own bookmarks? Do you have any tips you can share? I’d love to hear your comments.

 

Author Bio

Nola Lorraine has a passion for faith and social justice issues, and loves weaving words that inspire others with courage and hope. She co-edited the Christian charity anthology Glimpses of Light; and has more than 150 short publications, including fiction, poetry, devotions, true stories, magazine articles and academic papers. She and her husband Tim run a freelance writing and editing business, The Write Flourish, from the home they share with their two adorable cavoodles in southeast Queensland, Australia. 
Her debut novel Scattered was released in October 2020. It is available from a number of outlets including AmazonKoorong, and Breath of Fresh Air Press.

To find out more, please visit her author site: www.nolalorraine.com.au

She’d also love to connect with you on social media:

Facebook:    https://www.facebook.com/nolalorraine

Twitter:        https://twitter.com/nolalorraine1

Pinterest:        https://www.pinterest.com.au/nolalorraine1

 

 

 


Monday, 9 November 2020

The Art of Acknowledgements



Do you read the acknowledgements page/s in books? It’s easy to skip over these sections, but they can contain interesting information. How else would you know that the author received free accommodation at an Hawaiian hotel while researching her book? I actually came across that snippet and made a mental note to set a novel in a location I’d like to visit! The acknowledgements can also give you insights into the author’s world and even provide you with some tips you could pursue for your writing (e.g. names of publishers, editors, agents in your preferred genre).

However, there is an art to writing good acknowledgements. It’s not something to be dashed off in five minutes before your book goes to print. Here are some suggestions that will help you to craft an acknowledgements section that people will want to read.


Who Do You Thank?

The list is endless, but here are some people you would typically thank:

  • Those who helped you brainstorm ideas.
  • People who helped with any research you did for the book (e.g. experts you interviewed).
  • Readers who gave you feedback at various stages of manuscript development, such as editors, your critique group, or beta readers (i.e. readers who gave your book a ‘test run’).
  • People who helped with the production of the book (e.g. publishers, in-house editors, cover designers).
  • People who supported and encouraged you through the process, such as family and friends, writing groups, and readers who have embraced your writing and spurred you on.

 

Keep Track

Every time you start a new book, also start an acknowledgements file and update it regularly. You may think you’ll remember everyone, but it’s easy to forget that Guinevere gave you the idea for the fabulous twist and Renaldo checked all of your fascinating info about the migration of sea turtles. There’s nothing worse than remembering a key person after the book’s in print. Jot down points now and avoid those awkward moments later.

Do You Need Someone’s Permission to Acknowledge Them?

You don’t usually need permission, but you might want to check in some cases. For example, if you’ve consulted experts working in sensitive areas (e.g. police officers, child protection officers, medical personnel, psychiatrists), you might want to check whether they’re happy for their names to be used. If you’re using people’s personal stories in a non-fiction book, you might also want to check whether they are happy for their names to be used or whether they would prefer a pseudonym.

If you paid someone to work on your book (e.g. an editor), you’re not obligated to thank them, though it is a nice gesture. However, ask how they would like to be acknowledged. As an editor myself, I appreciate it when people thank me for my help. Rather than being acknowledged as the editor, however, I usually prefer a more generic reference such as thanks for my feedback on an earlier draft of the book. The reason for this is that I rarely see the author’s final version, and don’t know what they’ve actually done with any of my suggestions. If in doubt, it’s a good idea to check with the person.

 

How Much Detail?


This is a bit like, ‘How long is a piece of string?’ It will differ depending on how many people you’ve consulted, how much research you had to do, how complicated your manuscript was and so on. However, avoid doing the catch-all list of everyone who’s ever helped you with anything to do with your writing. Do you really need to thank the Grade 3 teacher who gave you a good mark for your first story? Probably not, unless that person really encouraged you to pursue your dream when everyone else made you feel worthless.

I had to think about this issue when writing the acknowledgements for my debut novel Scattered. It took me more than seven years to write and there are so many people who’ve helped me hone my craft. If I’d thanked every workshop instructor, writing teacher, blogger, colleague and fellow writer who’d inspired me or taught me something, it would have been a very long list. So I opted for something more generic:

I’m grateful for the many creative people in my life who have provided friendship, instruction, support and inspiration over the years, especially my friends in Omega Writers, Christian Writers Downunder, Australasian Christian Writers; the Creative Writing staff at Tabor College, Adelaide; and the facilitators and fellow students in QWC’s Novelist’s Boot Camp and Year of the Edit. You’ve all helped more than you know.

 

Be Specific

I’ve read some acknowledgements sections where the author says something like, ‘I would like to thank the following people for their help’, and then rattles off a list of 50 people. I don’t know what any of these people did and I tend to skip over that whole paragraph.

I know space can sometimes be an issue, but it’s often better to say something specific about the key people who’ve helped you where possible. For example, I named four people who’d helped me ‘hone the synopsis and/or some sections of the novel’; and I mentioned a Canadian friend who’d given me advice regarding ‘horses and all things Nova Scotian’.

 

Take Care with Your Writing

Although readers wouldn’t expect your acknowledgements to be written as creatively as the rest of your book, you’re still showcasing your writing. Can you add things that reflect your personality, such as humour or heartfelt insights? Can you mix up the writing so that it’s not boring? Instead of repeating ‘I would like to thank’ a dozen times, intersperse your prose with gratitude, appreciation, indebtedness and so on. If you’re not sure what to write, check out some books in your genre and read their acknowledgements sections to get a feel for how different authors handle this task. The acknowledgements say more about you than you think, so it’s worth the effort to get it right.

 

The God Factor

If you’ve written a book that is overtly Christian or has a Christian worldview, you may also like to thank God. Afterall, He’s the one who has given us our creative gifts. Whether you do that in your dedication or acknowledgements section is up to you. For some ideas on that, you might like to see my recent post about book dedications.

There is also an obvious connection between our relationship with God and the overflow of thankfulness in our lives. As we acknowledge all He has done for us, we will want to pour out that gratitude to others who have helped us along the way:

I thank my God every time I remember you. In all my prayers for all of you, I always pray with joy because of your partnership in the gospel from the first day until now, being confident of this, that he who began a good work in you will carry it on to completion until the day of Christ Jesus (Philippians 1:3-6, NIV).

Let's show our appreciation to all those who have helped make our books the best they can be, and so bring glory to God.

Do you read acknowledgements sections? What makes you read all the way to the end and what makes you skip?


Author Bio

Nola Lorraine (aka Nola Passmore) wrote her first mystery story in primary school. She used the word ‘suddenly’ five times and Mr Cuskelly circled every one of them. She’s come a long way since then, with more than 150 short publications, including fiction, poetry, devotions, true stories, magazine articles and academic papers. Her debut novel Scattered was released in October 2020. She is also the co-editor of the Christian charity anthology Glimpses of Light, with Jeanette O’Hagan.


When she’s not tinkering with her own writing, she’s assessing and editing other people’s manuscripts through The Write Flourish, a freelance business she and her husband Tim run from their home in southeast Queensland, Australia. She has a passion for faith and social justice issues, and loves weaving words that inspire others with courage and hope.

Website: www.nolalorraine.com.au

Facebook: https://www.facebook.com/nolalorraine

Twitter: https://twitter.com/nolalorraine1

Pinterest: https://www.pinterest.com.au/nolalorraine1

Goodreads: https://www.goodreads.com/author/show/20499007.Nola_Lorraine

 

Scattered can be purchased through Amazon and Book Depository. Within Australia, you can also purchase it from Koorong and Breath of Fresh Air Press.


Photo Credits

Featured photo by Gerhard G. on Pixabay.

Checklist by Deedster on Pixabay.

Author photo by Wayne Logan from WRL Photo.

Monday, 12 October 2020

What Makes a Good Book Dedication?

 



Over the last few weeks, I’ve been giving out gift copies and review copies of my debut novel. Some readers have told me they really enjoyed the book. However, a few people have also said they loved the dedication. I’m glad they liked it, because I put a lot of thought into it, but it got me thinking about other dedications I’ve read. What makes a good one? What things do you need to consider? Do you even need one?


First, let me make a distinction between a book’s dedication and the acknowledgements. The acknowledgements page is usually the place where you thank people who have helped with the book (e.g. beta readers, editors, publishers, experts you consulted, supportive family and friends, and the nice people who let who stay in their 5-star hotel while doing research on the beach—I wish!).  A dedication sometimes includes a vote of thanks, but it is something more. In a dedication you’re saying, ‘This person is important to me and this book is my gift to them.’


Do You Need a Dedication?

Not necessarily. If you’re a podiatrist and you’ve written a book on treatments for tinea, would your loved ones want you to dedicate the book to them? Maybe, but it could give mixed messages. If you’re a prolific author and you’re up to Book #40, it might be difficult to think of something new to put in a dedication. The choice is yours. Don’t sweat it if you really don’t have a burning desire to dedicate it to someone.


To Whom Do You Dedicate Your Book?

Of course there are no right or wrong answers. Many authors dedicate books to family or friends. Some write dedications to thank people who were particularly involved in the development of the book. Sometimes the content of the book itself may give you some ideas about possible recipients of your dedication. For example, if your heroine has had to overcome a lot of obstacles to succeed in the world, you might like to dedicate it to Aunty Dot who also overcame a lot of barriers in her life. Other times, a more generic dedication might be warranted (e.g. to readers in general or to those who have had to grapple with the issues discussed in the book). Some Christians also dedicate their books to God, but I’ll say more about that a bit later.


Do You Need to Ask Permission to Dedicate a Book to Someone?

It depends. You might want to keep it as a nice surprise. That was the case with me. I wanted to dedicate the book to my parents, so I kept it secret until they could hold the book in their hands and read the dedication for themselves. However, I was also confident that my parents would be pleased. It might be worth running your dedication past the recipient ahead of time if (a) you don’t know them very well, (b) you consulted them in a professional capacity, (c) the book contains sensitive material, or (d) you’re thinking of putting some personal information in the dedication that may not be public knowledge.


Should Dedications in Christian Books Be Different?

We could have a big discussion here about what makes a book ‘Christian’. Some have obvious Christian content, while others may have a more subtle Christian message or worldview. It’s not my intention here to open that whole can of worms, but one issue of difference might be that a Christian author has to think through whether they include God in their dedication or not.


Terri Blackstock typically dedicates her books to ‘the Nazarene’, which of course is a reference to Jesus. Carolyn Miller dedicated The Elusive Miss Ellison to Joshua and ‘the Giver of the Ultimate Gift’. Karen Kingsbury also combined family and God in her dedication to Someone Like You:

 

Dedicated to my husband, David, and our beautiful family. The journey of life is breathtaking surrounded by each of you. And every minute together is time borrowed from eternity. I love you more than words. And to God, Almighty, who has—for now—blessed me with these.

Some authors also include a scripture. For example, Jeanette O’Hagan dedicated Akrad’s Children to her husband, but concluded with a paraphrase from Song of Songs 8:6-7: ‘Drenching rivers love’s flame will not quench.’

I thought long and hard about this question when I was writing my dedication, but I decided to thank God in my acknowledgements instead.

And finally, I would like to thank my Heavenly Father, who planted the first seed of an idea and watered it as it continued to grow. ‘You are He who took me from my mother’s womb and you have been my benefactor from that day. My praise is continually of You’ (Psalm 71:6b, AMP).


Tips for Writing a Dedication

It can be short and sweet, but think about the wording. Apart from the cover and title, this is the next impression someone will have of your book. I always feel a little disappointed if I read a beautifully-written, well-plotted book, but the dedication just says something like ‘For Anne’. Really? After 80 000 words of beautiful prose, you couldn’t think of anything better to write?

Think about the mood you want to convey. Humorous? Heartfelt? It’s often a good idea to match the mood of the book with the tone of the dedication. If you’ve written a gut-wrenching book about childhood trauma, it’s probably not a good idea to write a flippant dedication. However, a touch of humour can also show the reader something of your personality. What do you want readers to think or feel when they read your dedication?

Can you somehow tie the dedication to the themes in the book? This isn’t always necessary, but it’s a nice touch if relevant. For example, in her book Unnoticed, a revisioning of the Cinderella story in an Australian historical context, Amanda Deed dedicates the story ‘to lovers of fairy tales and of happy ever afters’.

Don’t leave it until five minutes before your deadline. A good dedication takes some thought. Put the same effort into it as you would a beautiful passage in your book.


Finally ...

Do you write dedications for your books? What dedications have you read that left an impression on you? I’d love to hear your examples. Here’s what I wrote in my inspirational historical novel Scattered:

For my parents, Lex and Dawn Wildermuth, who’ve nurtured me from infancy; 

and my English birthmother, Monica Hope Sewell (Monny), who died ten years before I started searching for her. 

You have all helped make me the person I am today, and I am forever grateful.


Author Bio


To find out more, please visit her author site: https://www.nolalorraine.com.au

She’d also love to connect with you on social media:

Facebook:        https://www.facebook.com/nolalorraine

Twitter:           https://twitter.com/nolalorraine1

Pinterest:         https://www.pinterest.com.au/nolalorraine1

 

 

 


Thursday, 27 August 2020

Behind the Scenes: Scattered by Nola Lorraine

 Today we go 'behind the scenes' as Jeanette (Jenny) O'Hagan interviews Nola Lorraine (aka Nola Passmore) about her upcoming release of her debut novel, Scattered.






Jenny: Congratulations on your upcoming release, Nola. What inspired you to write your debut novel ‘Scattered’?

 

Nola: Thanks Jenny. The novel has been a long time coming. I first got the idea when my husband Tim and I visited the Canadian Maritimes in 2012. I heard about Sable Island, which is famous for its colony of wild horses. It’s about 300 km from Halifax and is known as the Graveyard of the Atlantic because more than 350 ships have been wrecked on its shores. Then when we went to Prince Edward Island, we came across a sign dedicated to John Willoughby, a volunteer at Avonlea Village who had helped many descendants of the British Home Children reunite with their families. I’d never heard of the Home Children, but I later discovered they were part of a migrant program that sent poor and orphaned children from Britain to Canada from the 1860s through to about 1930. The seeds of my novel had been planted. My heroine Maggie is on her way to Halifax to search for her brother and sister who had mistakenly been sent to Canada, but she’s shipwrecked on Sable Island and develops a special relationship with one of the horses. It took several years to get the rest of the plot in place, but I had my beginning.

 

 

Jenny: Tell us about the main character, Maggie. What drives her? What keeps her going despite the obstacles in her way?

 

Nola: Maggie is a 19-year-old Englishwoman who had been working abroad when her mother died. She has already lost her father and a brother, so when she discovers her two younger siblings have been sent to Canada, she’s desperate to find them. For a long time, I thought her love of family was enough to drive her search. As I got to know her better, I learned that there were also some deeper issues of abandonment that she had to deal with before she could move forward. A lot of obstacles are thrown at her, but her faith keeps her going, as well as the love and support of a dashing newspaper reporter and her new Canadian friends. If she has a flaw, it’s that she can be impulsive in her desire to speed things up, and that sometimes causes her problems.

 


Jenny: You’ve written an impressive number of poetry, short fiction and non-fiction pieces. How is writing a novel different?

 

There are some obvious things of course, like the length and complexity. However, I think one of the main things is the perseverance you need to complete a novel. I set myself a difficult task by writing an historical novel set in 1882 in a different country. I knew it would involve research, so I started by reading books on Sable Island and the Home Children. However, I was amazed at how many little things I had to find out to make it authentic. For example, it’s wasn’t enough to know that the telephone was introduced into Canada in 1880. I had to know what types of people would have had some of the earliest phones and how long it took for phonelines to be laid in different areas. The research was never-ending. Then there were the rewrites, some of which involved taking out huge chunks of the plot and totally rethinking some scenes and chapters. If I’d known how much work would be involved, I may not have started. But I have a very supportive husband and writing group who kept me going. I also prayed a lot about the trickier aspects and there were many times when I felt God gave me insights as to how to proceed.

 

Jenny: What do you know now about the craft and business of writing that you didn’t when you started?

 

Nola: This book has been a seven-year journey, so I now know about a hundred things I didn’t know before – LOL. I think one of the biggest ones is that it’s so important to have a good plot before you start tinkering with the prose too much. When I started, I had a general idea of where the story was headed, but it changed so much as I went along. Some of my most beautiful, gut-wrenching scenes ended up on the cutting-room floor because they didn’t fit the evolving plot. A lot of craft books and workshops will teach you the ‘how-to’ of creative writing (e.g., show-don’t-tell; snappy dialogue; good imagery), and all of that is important. However, if you don’t have a good story, you could end up with beautifully written rubbish. So my advice would be to work hard on your story, then polish it up.

 

You also really need to be thinking about marketing well before you finish your book. I highly recommend Iola Goulton’s Kick-Start Your Author Platform (https://christianediting.co.nz/kick-start/ ) online course. It’s a great way to get you started.

 

Jenny: Now you’ve finished your first novel, what plans do you have for the next one?

 

Nola: I’m in the early stages of plotting the second novel. It will be set in 1896 in Nova Scotia and Prince Edward Island, and features one of the characters who was a child in the first novel. I can’t say more due to spoilers. (Wink wink!) I’m also working on a small devotional book and have been blogging some of the material for that on my website.

 

Thanks for chatting with me today, Jenny. It’s been fun.

Jenny: Thanks for giving us a peek behind the scenes, Nola. I'm looking forward to reading Scattered and the sequel. 



Nola Lorraine (aka Nola Passmore) has had more than 150 short pieces published, including poetry, devotions, inspirational articles, true stories, short fiction and academic articles. Her debut novel Scattered is being published by Breath of Fresh Air Press (https://www.breathoffreshairpress.com/) and is due for release on 20 October 2020. She also co-edited the Glimpses of Light charity anthology with Jeanette O’Hagan. 

When she’s not engrossed in her own writing, she’s helping other writers through The Write Flourish, a freelance editing business she runs with her husband Tim. She is passionate about faith and social justice issues, and loves weaving words of courage and hope. She would love to connect with you through her website and social media platforms.

 

Author Website:          https://www.nolalorraine.com.au

Editing Website:             https://www.thewriteflourish.com.au

Facebook:                   https://www.facebook.com/nolalorraine

Twitter:                       https://twitter.com/nolalorraine1

Pinterest:                     https://www.pinterest.com.au/nolalorraine1

 

Scattered is currently available for pre-order from Amazon, Koorong, Breath of Fresh Air Press and Book Depository.