How many of you have a website that you set up years and years and years ago and it still looks the same as it did at the beginning? It probably has started to look a little outdated, a bit boring now that you've had it for so many years. Maybe you're not writing in the dame genre, so it doesn't quite match with your message anymore. Or maybe you set your website up so hastily that it was never quite what you wanted in the first place.
Maybe you don't have an author website yet and are not really sure where to start.
Whether you want to revamp your website or want to set one up but you're not sure where to begin, here are a few hints and tips to help you get started.
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| Photo by Mailchimp on Unsplash |
The Challenge
You already know why you want a website, right? Someone told you needed an author platform or you've published a few books and have a blog you write every week ... or fortnight ... month ... when you get the time, I mean, when will a book get written if you keep writing blogposts all the time, right? Anyway, the why is because us author's need a place where our readers can interact with us, get news on what we are writing next or finally get to hear that your book is being published soon, yes!
The challenge is what do you want to include in your website, or new updated version? Will you have a blog? Do you need a space to sell your books? What is your 'brand' - your message? What are your books about?
This is something you need to figure out first. You all should know what a mind map is. It's a great technique to throw out ideas on a subject, no matter how weird and wonderful they may be. Try it out for your website. What do you want to include - don't be shy? If it's a cool cinematic space animation with a ship flying through or a love heart that follows the users cursor around the page, jot it down. So many things are possible these days. The more ideas the better. You can whittle them down later to something more manageable.
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| Photo by UX Indonesia on Unsplash |
Regardless of whether you end up having people from all stages of life visit your website, you still need to consider your audience. Are you writing for the young adult, the confident twelve year old reader, the millennial who loves a good romance book or is looking for something more mysterious? Researching what your target audience is looking for from a marketing perspective is a great way to ensure your website relates to them personally.
Your Competition
It never hurts to see what other authors writing in the same genre are doing on their websites. Check out some of the more popular authors, even the more mainstream authors. Have a look at how they are using their space. What neat tricks are they using to engage their viewers. Is it a click and drag feature? Little cinematic videos? Maybe they use sound every time you click on something. Write out the pros and cons. Is there something that works on their website they you could incorporate in yours?
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| Photo by Faizur Rehman on Unsplash |
Web Design Trends
This year there are some fun trends happening in web design.
Experimental Navigation is becoming more popular. The traditional fixed navigation menu on the top of the screen is becoming outdated and people are looking for something that is visually unique that exhibits an extension of your design 'brand'. The use of experimental navigation can generate visual interest and be fun for the reader.
One of the more popular trends is scrolling effects - animation which is triggered by as viewers scroll down a page. This can be as simple as a parallax scrolling effect that creates depth or interactive and dynamic which will encourage your readers to continue scrolling. You can use this to create a break in context or maybe even immerse the reader into a 3D experience.
Drag interaction is a great effect designed to mimic actual, physical action and allows your readers to pick up objects, move them around, make things jump, shrink, and grow. This type of gesture interaction is gaining popularity with more websites as the possibilities of what you can do are endless. If you want to create something dynamic, intense or inspiring - check out Falter Inferno's website. It might be the new way we do interactive Book Trailers ;)
Layering colours, images, shapes, typography, animations and other elements is an easy way to add something new to your website and has become increasingly popular in web design. This useful technique can add depth and texture to the design by using shadows and overlapping various elements to create a three dimensional space.
Kinetic typography has been used in the filming industry for decades. This animation technique is becoming more prevalent in web design due to its immediate attention grabbing ability. This has been used to highlight the importance of a section or text, guide your reader as they scroll through the website and gradually reveal information to their delight.
If you're amazing at digital design or have some really great friends, three dimensional artwork and immersive web sites have been increasing in popularity due to the continued interest in Virtual Reality. From engaging three dimensional branding to completely immersive world design, this trend embodies visual interest and engagement your reader. This would be a readers dream for those who write fantasy. Have a look at Choo Choo World - it is so much fun!
These are but a few web design trends to consider and most of them can be accomplished using standard website builders like Wix, Wordpress or Squarespace. Otherwise, if it all seems too hard but you still want something with a bit more than your average website, there are many web designers who can look at designing something for you. The more engaging your website is, the more your reader will want to engage with you and your stories.
Check out these author websites that are a bit different.
https://www.jamespatterson.com/
If you're still unsure what to do or how to go about setting one up or updating your existing one to something more engaging, ask your questions in the comments and I may be able to help out or give you some direction. :)
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| K.A. Hart aka. A.T. Richmond |
Thanks for the helpful article K.A.
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