By Jeanette O’Hagan
In Part One of ‘Publish or Perish?’ we looked things to
consider in the journey to publication and the pros and cons of traditional
publishing. In the not-so-distant past, traditional publishing was basically the only way forward except for the dubious route of vanity publishing. With the advent of the World Wide Web, e-books,
Amazon and print on the demand (POD) technology, the publishing landscape has
changed dramatically in the last couple of decades. On the one hand, writers
don’t have to wait around like wall flowers waiting for a publisher to offer
them a contract if they are prepared to go solo. On the other hand, because the
market has become so tight, traditional publishers do less for their authors
and expect them to be actively involved in platform building, marketing and
promotion.
So what about the other options?
The Vanity and Subsidy Publishers
Some publishers will offer to publish your book for a price
(a co-payment). As with a traditional publisher they will negotiate a contract
for the rights of your manuscript and in return will pay you royalties.
However, they will also ask you to pay upfront a portion of the costs in
producing the book and/or may ask you to commit to buying a certain number of
books (10, 100, 500, 1000 etc).
The difference between a vanity and subsidy publisher is
that a vanity publisher generally charges exorbitant prices and often gives
shoddy results in return (e.g. poorly edited work, terrible cover design or low
quality materials). Vanity publishers make their profit from the money authors
pay them, not by selling and distributing books. So they have little incentive
to promote your book.
Some small publishers offer co-payment as a way of reducing
their financial risk and to assist in publishing more authors and titles. A
true subsidy publisher offers genuine services (such as thorough editing, good cover
design, some form of promotion and marketing) at reasonable prices and, often, with
access to a distribution network.
It may, at first glance, be difficult to tell the difference
between a vanity and a genuine subsidy publisher. If in doubt check out
websites like this and this on scammy publishers, ask around about the reputation of the publisher
and/or look at the quality of the books it produces. Always check the proposed
contract for gotchas. Don’t sign a blank cheque.
Vanity and Subsidy Publishers
|
|
Pros
|
Cons
|
Generally the publisher may be anxious to accept your manuscript – especially
in the case of the vanity publisher – this may be despite of the quality of your
work.
|
They require a substantial up front co-payment and/or a commitment to
buy a certain number of books (often regardless of the quality of the
finished product).
|
Publisher arranges editing, cover design, typesetting, printing and
possibly distribution.
|
Despite paying upfront (sometimes an exorbitant amount), the
publisher probably still gets a cut of ongoing profits (your royalties).
|
Publisher may provide some marketing and promotion – though this may be
little more than a listing on their website. Make sure you know what they
offer.
|
Your work may be poorly produced and/or the publisher may have a bad
reputation.
|
Publisher may have access to distribution networks.
|
You will need to do your own marketing and promotion if you want your
book to be successful.
|
It may be a less expensive option than self-publishing (then again,
it may not!)
|
While you have some degree of creative control, this is limited. Some
publishers can be inflexible on issues such as price or the format of the
book.
|
|
You may be locked in with this publisher even if the book is a disaster
or it is not selling, preventing you from seeking other publishing options.
|
Subsidy publishing may suit you if you have a good manuscript which you
want to get published sooner or a manuscript aimed at a niche market where you
have good contacts (a hobby group, a family history), or a sizeable platform. You
are prepared to pay something up front but would like to rely on the expertise
and experience of the publisher.
You need to be very wary that the subsidy publisher is not overcharging
for their services, is inflexible or has unfavourable contracts that are hard
to get out of and/or will give you an inferior result. Buyer Beware.
Indie or Self-publishing
With self-publishing, the author takes the financial risks
and retains full rights of their manuscript. Using their own capital, they
contract different services required to produce their book – such as editing,
cover design, ISBN numbers, barcodes, typesetting, formatting, library rights, printing, promotion,
marketing and distribution. They also receive all the net profits on the book
(if it makes any).
This model has become more accessible with the advent of
e-books and Print on Demand (POD) services like CreateSpace or LightningSource. Also companies like Book Whispers or BookCoverCafe will guide authors
through the process of Indie publishing and/or offer different services.
Indie or Self publishing.
|
|
Pros
|
Cons
|
You don’t have to wait (sometimes for years, maybe never) for a
publisher to accept your manuscript. You publish when you are ready to
publish.
|
You pay all the costs involved in publishing your book upfront – this
can vary depending on how much you are willing to invest. The more you invest
(wisely), the more likely you are to be successful but the bigger the
financial risk you take.
|
You receive full net profits and a higher cut from Amazon for your
e-books.
|
You arrange everything, from editing, cover design, typesetting,
ISBNs, barcodes, printing, promotion and distribution.
|
You have full creative control and flexibility.
|
You may lack experience and expertise in the industry and knowledge
of the market.
|
You retain full rights on your manuscript.
|
You will need to do all your marketing and promotion. Having or
building a ‘platform’ is vital.
|
You can join distribution or promotional networks for indie-publishers like John 3:16 Marketing Network
|
It is much harder for self-published authors to gain access to the
big bookstores, including Christian bookstores like Word or Koorong.
|
Print on Demand (POD) means that you don’t have to print off
thousands of print copies that don’t sell. You can print smaller numbers or at
the request of the buyer.
|
You need to understand all the financial aspects of the process,
including taxes, getting exemptions for US taxes, maybe setting up your own
tradename, etc. Essentially, the ‘buck stops with you.’
|
Self-publishing has less of a stigma than it did in the past.
|
Some reviewing sites, groups, awards etc don’t recognise
self-published works.
|
Many indie-authors are successful though they often have multiple
titles or built their name through traditional publishing.
|
Covering all sides of the publishing business means that you may have
less time for writing.
|
Self-publishing may be for you if have a good or outstanding manuscript
that is timely or you are no longer prepared to wait for a traditional
publisher to discover it or it appeals a niche market or it doesn't fit into
the narrow categories often favoured by traditional publishers. You are prepared to pay up front and to invest your time and energy into both
publishing and promoting your book.
You need to make sure your manuscript is at an acceptable standard and
that you don’t skimp on quality especially in terms of covers, editing and
formatting (for the printer or e-book). Unless you only wish to sell or give
the book to a small number people (your extended family, friends, fellow
hobbyists, church group), you need to tap into distribution networks and/or put
a lot of hard work into marketing and promoting your book.
Self-publishing is not for you if don’t have expertise and are not prepared
to learn or hire it; if you don’t have or wish to invest money up front and if
you lack time and energy to put into it.
Regardless of the mode you choose, if you want your book to
reach many people, you will need to put time and effort into promotion. Still,
from a spiritual perspective, success does not depend on numbers or even on
publication. Our writing may touch lives or change our own without being
‘successful.’
Ultimately, as Christian writers we write to please God and
to use the gift he has given us.
Image ‘Hope Definition’ above courtesy of Stuart Miles at
FreeDigitalPhotos.net
Jeanette has practiced medicine, studied communication,
history and theology and has taught theology. She is currently caring for her
children, enjoying post-graduate studies in writing at Swinburne University and
writing her Akrad fantasy fiction series. She is actively involved in a caring
Christian community.