Some Christian authors in Australia are selling tons of books and are able to write full-time for a living. BUT NEWSFLASH! Most of us aren't. In fact, a lot of Christian authors in Australia only sell a few hundred copies of their book or less.
If you're traditionally published, you would typically get about 10% of the royalties, though contracts do of course vary. So if your book retails for $20, you might get $2 per book. You don't have to be a maths genius to work out that you need to sell a lot to make much.
And in case you think the publisher is 'sitting pretty' on all the profits, they are only getting a small percentage as well because they're the ones who've paid for all of the editing, cover design, layout, distribution and so on. They have to sell a lot of copies to recoup their costs before they even start earning anything on your book.
If you've indie-published, you get to keep the profits. YAY! But you may have spent thousands to produce the book in the first place, so you also have to sell a lot to get back the money you've invested.
This might sound grim, but it's not all about money. Presumably, you've written your book because you feel God has given you a message that He wants you to share. However, that's difficult if it's not actually getting into the hands of readers.
The most obvious thing you can do to support an author is to buy their book. However, there is a cost-of-living crisis in Australia at the moment and a lot of people simply can't afford to buy extras such as books. But never fear! There are a number of ways you can support an author and help raise the profile of their books without spending a cent.
Order Books For Your Library
As part of the Australian Lending Right Schemes, eligible authors can receive some compensation when their books are being borrowed from libraries. However, their book has to make it into the library first, and that's where you come in. Libraries have budgets for new books and they are looking for suggestions, so why not request some?
Write a Review
- First sentence - What is the genre or what is the book about?
- Second sentence - What specifically did you like?
- Third sentence - Was there anything you didn't like or that didn't grab you?
- Fourth sentence - Something positive to end on, such as your overall impression or your suggestion regarding the type of person who might like this book.
If you want to write a review for every book you've ever read, then go for it. However, most of us have limits to our time and energy. Think of the books you've read recently, and maybe start by writing a review for someone who doesn't have many other reviews or ratings on the site. The author who already has 2000 reviews really doesn't need you to write another one for them. The person who only has two reviews could really use your help. Unless of course you hate their book and your poor rating will negatively impact their overall ranking. This can create a conundrum. There may be something about the book that you want to warn others about. However, if it's just not your cup of tea, maybe think about whether you really need to put that review up. There's nothing wrong with constructive criticism. In fact, it can even give more credence to your review. However, don't nitpick either.
Engage with Social Media
We live in the age of social media--Facebook, Instagram, X (Twitter), Threads, Goodreads, TikTok, YouTube and no doubt many more that people my age have never heard of. I don't claim to be an expert on social media, but I do know there are these mysterious things called algorithms that determine who sees your posts. You might have 500 friends on Facebook, but your post will only appear towards the top of the newsfeed for some of them. If you have an author business page, it can be even worse, especially if you post an external link to a blog post, event or newsletter; or if you use any key words like 'giveaway', 'sale', 'competition', 'book launch', and so on.
Sign Up for Author Newletters
This is a tricky one, because most of us get more emails than we can handle and we don't want more 'spam' to add to the mix. I must admit that I've sometimes subscribed to a newsletter and later unsubscribed because it was coming too frequently or it didn't contain anything of real interest to me. However, if authors give their readers something of value rather than just always urging them to 'buy my book', readers will want to subscribe and read their news.
Pray
Sometimes authors will put prayer requests on social media or in their newsletters, and we can join them in their prayers. However, we could also get into the habit of praying more for each other. (I'm writing this to myself too, as I often forget to pray for fellow authors.) We can pray for the books or other manuscripts they're currently writing, we can pray for upcoming events, we can pray about personal issues that are affecting their ability to write, and we can engage in spiritual warfare on their behalf. The enemy is not going to be pleased if any of us are writing Christian books that can impact others, so we can expect attack. However, praise God that He is stronger and His Word will prevail. I felt like I was under attack in the days leading up to my latest book launch, and it meant a lot to know that the members of my home group were praying for me. Everything went smoothly, thanks to God. Let's not neglect the importance of praying for each other.
Caveats
Author Bio
Nola Lorraine loves weaving words of courage and hope. Her inspirational historical novel 'Scattered' was shortlisted for the 2021 CALEB Awards. Her second book 'Comfort Zone: A 40-Day Devotional on the Father of All Comfort' was published by Armour Books in March 2025. She would love to connect with you through social media and her newsletter. For more information, see her website at www.nolalorraine.com.au