The Ministry of Writing Humour (by Susan J Bruce)

I was striding along a path on my lunch break from work. It was a sunny afternoon, the breeze was gentle, and the footpath I was on was lined with leafy trees. It should have been a relaxing time, but I was perplexed. I had this strong desire to write fiction but I didn’t know how that could ever be ministry.

I’d felt called to full-time ministry not long after I came to faith, and I tried to follow God’s way. That path took me to theological college, ordination as a pastor, and eventually, burnout and clinical depression.

I remember marching along the road thinking that true ministry meant feeding the poor in Bangladesh, leading prayer teams, or encouraging a congregation through preaching God’s Word. 

Writing Christian nonfiction, maybe—not fiction.

I was pretty serious back then. 

Too serious.

But it turns out that God has a sense of humour.

Fast forward many years and I’m writing fiction.

Not devotionals (although my dog will probably write one soon—she’s talented). Not theology. Not Christian self-help, or even faith-based historical sagas (although I have read all of these). I don’t even write for Christians. 

I write light-hearted mysteries with suspense and romance. With banter. And an eavesdropping cockatoo in my WIP, intent on sabotaging my MC’s personal life. 

The stakes are real—someone’s usually dead in a murder mystery—but there’s also chocolate cake, slow-burn romance, and the kind of dialogue I hope makes readers smile into their hot chocolate. 

Actually, that’s not true. I want them to laugh so hard they snort their drink out their nose.

Every girl has a dream…

I want to write the kinds of books that pull up a chair beside the reader and say, “You’re safe here. Let’s breathe. Let’s laugh. Let’s solve a murder while we’re at it. Let’s share in a world where in the end, the good guy always wins.”

And I’ve come to believe that kind of writing—joyful, hopeful, and a little snarky—isn’t just entertainment.

It’s ministry.

The Sacredness of Small Joys

There’s a verse I come back to when I’m deep in edits and wondering if it all matters.
“A cheerful heart is good medicine…”  Proverbs 17:22 (NIV)

Medicine. Not fluff. Not filler. Not distraction. Medicine.

In a world where headlines are heavy and inboxes overflow, light-hearted fiction might be the only breath someone gets that day. It might be the only hope a reader gets all week. A cheerful heart—whether it comes through a romcom, a cat with too much personality, a toe-curling kiss, or a murder mystery full of friendship and food—is good medicine.

I used to think joy was an optional extra. Something to save for when the serious work was done.

Now I think it’s one of the serious things.

My stories have heart and I do go deep sometimes. I don't write on the cutesy side of cozy mystery. But if I’m doing my job, then the deep will meet hope, and hope will meet the absurd. And that snort will happen just when you don’t expect it. 

Writing humour as a Christian

There can be a pressure to be “deep” or “worthy” in Christian creative circles. But what if bringing joy is deeply worthy? What if helping someone laugh—or feel better about life—is a reflection of God’s own character?

Jesus wept—but he also ate with friends, told stories, and turned water into wine at a wedding to keep the party going.

Humour, used well, can heal. It disarms. It creates space for harder truths. It helps us carry the weight of the world without being crushed by it.

So, if you’re a Christian writer who leans toward whimsy, wit, or warmth—if your stories bring peace, hope, or delight...

Keep going. You’re doing holy work, even if it doesn’t always feel like it.

Speaking of joy (and murder)

My new book is coming out soon—Mostly Dead, the second in my Ruthless-the-Killer Mystery series. It’s got Easter mayhem, loyal friendships, a slow-burn romance, and the above-mentioned cockatoo with no filter. All set in coastal South Australia.

If you haven’t read book one Dead Ahead yet, the good news is it’s FREE today (24 July) as part of the Cozy Mystery Book Blast. 

The free price should go live Pacific time in the US (after 4.30pm Australian time), so check back later if it’s still at the regular price.

There are over a hundred full-length cozy mysteries available from all around the world.

👉 Click here to grab Dead Ahead and other Book Blast titles for free

And if it makes you smile—or snort—let me know. You’ll make my day.

Happy writing—and reading!

PS: Do you write on the lighter side of life? Let me know what inspires you in the comments below.

What is a Cozy Mystery?

 Nikita has her copy of Dead Ahead, Book 1 of the Ruthless-the-Killer Mysteries.

I recently attended a large writers' conference where a successful author of cozy mysteries took a session focusing on the characteristics of that genre. Having recently published my first-in-series cozy mystery, Dead Ahead, I wanted to know how close I’d got to the ideal.

Before I go further, this is an Australian blog and I should spell cozy, as cosy, right? I usually do. However, as the US spelling is used for much of the discussion of the genre online, I use 'cozy' when I'm talking about the genre. If someone is snuggling under a cosy blanket, I use the Australian/ English spelling. 

The speaker's definition of a cozy mystery

It was an interesting talk, but I was surprised at how adamant the speaker was about the characteristics of a cozy mystery. In her eyes, if a story didn't strictly follow these criteria, it wasn't a 'cozy':

• The main character (MC) must be an amateur sleuth. They can’t be a police officer or a private detective. 

• Serious issues (other than the murder) have no place in a cozy, other than backstory. The protagonist may have escaped from a bad marriage and be starting again, but we don’t see any serious issues on the page. Suicide can’t be mentioned.

• Absolutely no blood. Poisoning is good. Stabbing is bad.

• Absolutely no mention of sex or of intimate scenes of any kind. You can't even have the literary equivalent of the dimmer switch that causes the scene to ‘fade to black’. 

• Absolutely no swearing—ever.

• Not only should animals never be harmed, but they should also never come within a sniff of being harmed.

• Only nasty people die. You should amp up the nastiness. The victim shouldn’t have any redeeming characteristics. It can be cathartic to put the people who have hurt you into a story and kill them (you get into less trouble with the law that way).

• Cozy mysteries happen in closed communities. Small towns are excellent locations, as are any closed communities. Television shows like Only Murders in the Building use an inner-city building as their closed community.

The speaker is an extremely savvy businessperson who obviously writes down the middle of the genre—that’s probably why she sells a heap of books—but as she spoke, you could hear the murmur of but… but… but… all around the room :).

Not everyone agreed with her criteria for a cozy mystery

Before I wrote Dead Ahead, I read widely in the genre. I discovered that successful cozy mysteries—especially more recent ones—covered a wide gamut of storytelling.

While cozy protagonists are usually amateur sleuths, Zara Keane’s popular Movie Club Mysteries, set in Ireland, feature an ex-cop-turned-PI Maggie Doyle as the investigator. 

It's true that many cozy mysteries have minimal swearing, but that doesn't mean there's none. I'd say at least a third of the books I've read contain 'light swearing'. Australian based HY Hanna, author of the Oxford Tea Room Mysteries, uses the Aussie/ British exclamation ‘bloody hell’ several times in her stories. 

Hanna bills her books as clean reads, and they are lovely and funny and sweet, but by the conference speaker's definition they aren't cozy, which is crazy. When I asked about this during the session, she said Hanna's readers didn't seem to mind.

I actually think that's the key. Cozy mystery is a wide-reaching genre where there are lots of different kinds of books for different kinds of readers.

In my reading, I also discovered that there are quite a few cozy mysteries, especially those with younger protagonists, that include sexual intimacy. This can range from the barest mention of attraction, to make out sessions that would make your toes curl. 

Yet the reviews still celebrate these stories as cozy mysteries. And these books sell well under that banner.

This is also true of books that sit at the edge of cozy. I’d call Margaret Lashley’s hilarious Val Fremden Midlife Mysteries cozy-adjacent, and Patricia McLinn’s, Caught Dead in Wyoming mysteries more small town ‘amateur sleuth’. But some people still call these books cozies. 

My conclusion is that the contemporary cozy mystery is evolving. The conference speaker was describing the classic cozy, but as tastes evolve and readers crave fresh reads, the genre is shifting.

The term cozy mystery now encompasses a diverse range of stories from Christian/ inspirational through cutesy, through to the more offbeat character-driven tales. As well as contemporary stories, cozies can be paranormal, light paranormal and historical mysteries. There are even millennial cozies pitched at readers in their twenties and thirties. 

This is one reason I like writing in this genre. While it does have rules, it also gives writers the freedom to be themselves.

My own cozy mystery books

I’ve recently released Dead Ahead, the first book in my Ruthless-the-Killer mystery series, and according to the conference speaker I've broken a few of the cozy rules.

Romantic elements: The series has romantic elements that really matter to the story. While these elements are closed door, I don't deny the existence of love and desire, even if I do frame it in a light, romantic comedy vibe. And even though the genre is still primarily a mystery, the romantic subplot is woven through the mystery and character growth arcs in each book. It's not a tacked-on optional extra.

I've had readers call this refreshing :).

Deeper Issues: I can’t help myself—my cozies will touch on deeper themes occasionally—but I'll use a light touch.

Bad guys and gals: While I love the sentiment that stories are a great place to the kill people who are awful to us in real life, I think that villains and victims in murder mysteries should have at lease some good qualities. Good writing is about more than catharsis. Complex characters are fun and in real life even the worst villains can be good to others. In Dead Ahead, the victim is hated by a lot of people, but not by everyone.

Animal adventures: I’m a former veterinarian, so animals will always run, jump, skitter, slide or crawl into my stories. But the animals in my books may occasionally face mortal danger, like my humans. However, while I’ll happily kill off any number of people, the animals will be okay in the end. I promise!

Vernacular: I’m Aussie and that means my natural vernacular is relaxed. I don’t like a lot of swearing in my cozies—you won’t get F-bombs—but you might find an occasional ‘crap’ or ‘hell’.

Every writer is different. I love a twisty murder mystery with lots of surprises. I’m also a self-confessed genre butterfly—or genre-rebel when I’m in an edgier mood—so I like some freedom. Cozy mysteries suit me because they allow me to be me, yet fit my work within a wider genre.

If you are an aspiring cozy mystery author and you have the type of personality where you enjoy writing in the exact middle of your genre, like the conference speaker suggests, you will probably do well to write classical cozies. It will give you widest access to the greatest number of readers and the potential to make the most income. Writing to the largest market is always a good idea.

But if you are more like me and want to explore the broader definitions of the genre, then I think there is scope to go for it. Niching down can also be a good strategy as long as you can find your readers. I'm just starting out, but there are a bunch of successful authors out there who are doing well writing cozies that don’t fit the classic form. 

Readers are discovering and enjoying these stories. 

Find authors who are like you and see what they do. Cozy mysteries are a fun sandbox to play in, and the breadth of the genre means there is something for everyone, whether you are a reader or a writer.

And if you'd like to read a deliciously twisty Aussie cozy mystery with a side of rom-com, you can find one right here :). 

Do you like writing cozy mysteries? Who are your favourite authors? I'd love you to let me know in the comments.

Susan J Bruce is a former veterinarian who writes mystery and suspense stories with heart. If you love tales where characters discover courage they didn’t know they had, you’ll like Susan’s books. If you like some romance and humour along the way, you’ll find her new Ruthless-the-Killer mystery series suitably binge-worthy. Susan is a self-confessed animal addict and creatures regularly run, jump, fly or crawl through her books. Susan’s writing group once challenged her to pen a story without mentioning any animals—she failed! 

Dead Ahead is Susan's second novel. Her first novel, Running Scared, won the 2018 Caleb Prize for an unpublished manuscript (YA). You can visit Susan at www.susanjbruce.com.

How Do Genre Butterflies Focus Their Marketing? — Susan J Bruce

Photo by Karina Vorozheeva on Unsplash

I’m one of several authors in the Christian Writers’ Downunder group who are self-confessed genre butterflies—or genre rebels. I use the latter if I'm in an edgier mood 😎. I’ve written about this before in Confessions of a Genre Butterfly, but I wanted to revisit this subject today as it's relevant to me right now. 

How do I market two books—one coming soon and the other next year—when the audience for each of those books is different? Can this ever work?

I’ve been revamping my website as I prepare to release my debut young adult (YA) novel, Running Scared, in the next few weeks. [Bear with me if you head over there and get the 'coming soon' page. I'm having trouble with a couple of settings—it should be sorted soon so check back later.]

I wrote the first draft of Running Scared several years ago as part of my creative writing Masters degree. It’s had lots of nibbles from publishers over the years but hasn’t quite sold. I like this book and I’m proud of it. It’s a good story and deserves to be out there. In 2018, it won the Omega Writers Caleb award for an unpublished manuscript, but for the last year it’s been languishing—hidden from the world—on my computer’s hard drive. I've now decided to embrace indie publishing and send Running Scared out into the world.

There is no problem in publishing a book like this. The difficulty is marketing it when my work in progress (WIP), Dead Again, is a very different book.

Running Scared is contemporary YA, deals with social issues, and contains suspense, first love, and lots of domestic drama. While the romance is sweet, and the story imbibes a significant amount of hope, the circumstances have an edge. It's a story of courage and overcoming that will keep you on the edge of your seat rather than make you feel cosy and warm on a rainy Sunday afternoon.  

In contrast, my current WIP, Dead Again, is a lazy Sunday afternoon read. It’s a light-hearted amateur-sleuth mystery with a romantic subplot, for grownups. The characters change and overcome, but offbeat humour is mixed with the mystery and more poignant character moments. 

The above isn’t the final cover for Dead Again. It's a concept I created to help me write the book. But it should give you the general vibe. Since putting it together, I've added a cat to the story so she'll need to somewhere on my final cover 🐈. I'm only about a fifth of the way through the draft but I'm enjoying the challenge. 

With a mystery, you need to create the backstory of the murder, then weave it through the narrative in a way that brings the assailant to justice by the end of the book. You must give enough clues to give the reader a chance to work out whodunit, while hiding the identity of the murderer. Can I do this? I’ll give it a good go. If it doesn’t work, I’ll turn it into a romantic suspense 😁. Flexibility is one of the benefits of indie publishing! The point is, right now I feel like writing on the lighter end of the literary scale. 

I think this is partly because of Covid—and because I spent much of last year doing some intense non-fiction ghostwriting. Right now, I’m up for fun-filled murder and mayhem! I will write YA again—I have a couple of ideas simmering—but for now I’m craving the escapism of my amateur-sleuth mystery series. 

But. And it’s a big BUT. How do we market ourselves as authors, create an author brand, when our first and second books are for different audiences and have a different tone? 

The purest wisdom is to not mix different genres and age groups under one author's name. An eclectic range of books can create confusion among readers on distribution platforms like Amazon. Amazon remembers what books we like to read and suggests others we might like in the ‘also bought’ section of their website. In today’s digital world, authors and publishers must fight for every bit of visibility they can get. We need the right book being shown to the right reader! 

And then there's the mailing list and the website. My site has a mystery and suspense focus which can cover both novels, but how do I create a mailing list that attracts both sorts of readers? Should I create separate newsletters?

I have some non-fiction book ideas too. How do I handle that?

It’s tricky, isn’t it? 

Photo by Michał Parzuchowski on Unsplash

Would it be better to create a new pen name and another website? 

The problem is that each new site means more work, not just in building the site but in maintaining it and using it as a hub for marketing and social media. I’m not keeping up with social media as it is. And I do other things—animal art and author services such as editing and proofreading. I really should have a separate site for those too, but there is no way I could manage four sites.

There is no perfect solution to my problem—other than not publishing Running Scared—and waiting until Dead Again comes out next year. But I think this novel deserves its time in the light and if it inspires just one teenager to have hope when they're in a dark place, it will be worth it. And I do want to write more YA—just not right now. 

My decision? 

• I’m  going to publish Running Scared as Susan J Bruce and start building my mailing list with some freebies focused on that book. 

• Once that’s sorted, I’ll add another segment to my mailing list and offer a short story sampler that isn’t just YA focused. People can click on one or the other (maybe both?). I'll also send this out to my existing list.

• At this stage I’m also going to publish the mystery series under Susan J Bruce. I’ve seen authors successfully combine all sorts of books and services on one site, so it’s possible. Scottish author, Wendy H Jones, is a Christian who writes for the mainstream. Wendy has adult non-fiction, YA, crime, humour, and children’s books all on the one site, under the one name. She tells her readers she’s ‘got them covered from the cradle to the grave’. As I wrote this article I came across three different blogs that said the main consumers of YA books are adult women. So maybe Wendy’s onto something. Get the mother to buy her daughter the YA book (the mother will read it first of course) and at the same time she can pick up an amateur-sleuth mystery for herself. If Wendy can do this, why can’t I? It’s worth a try 😀.

• When I get time (ha!), I’m going to create a separate portfolio site for my art and possibly another for author services, but I’m going to keep life as simple as I can and run most things from the hub of my main author site. This may change in the future depending on how my creative business evolves, but it feels like the best way to keep myself sane for now.

This may not be the perfect solution and the marketing purists will groan, but it's the best I can do for now. I'm still early in my writing career and my book writing direction could change a couple of times before I find my groove. It would be different if I had ten books out and they were all different genres. That's fine if your writing is a hobby but not if you want it to be a key focus within your creative business.

What about you? Are you a rebel genre butterfly? If so how do you market your books? How do you bring focus to your website and mailing lists? What solutions have you found? Please let me know in the comments below. And feel free to leave a link to your website so everyone can see your awesome genius at work 😃.

Susan J Bruce, aka Sue Jeffrey, spent her childhood reading, drawing, and collecting stray animals. Now she’s grown up, she does the same kinds of things. Susan worked for many years as a veterinarian, and now writes stories filled with mystery, suspense, heart and hope. Susan also loves to paint animals. Susan won the ‘Short’ section of the inaugural Stories of Life writing competition and won the 'Unpublished Manuscript' section of the 2018 Caleb prize. Susan is the editor of'If They Could Talk: Bible Stories Told By the Animals' (Morning Star Publishing) and her stories and poems have appeared in multiple anthologies. Her e-book, 'Ruthless The Killer: A Short Story' is available on Amazon.com. You can check out some of Susan’s art work on her website https://www.susanjbruce.com.