First of all you have to figure out your target audience. Who are you writing for? Perhaps it's children, or even more specifically 8-12 year-old girls. Perhaps it's men struggling with men's issues.
Once you have that idea clear, you design your website and/or blog to appeal to that audience. For example, look at Paul Jennings' website (here). It is not designed to attract the parents, but the kids. Our kids are more and more web friendly, so they need to see what appeals to them. Another good is example is our very own Dorothy Adamek. Her blog (here) screams Victoriana and romance, and that's exactly what you get when you read her posts.
Which brings me to the next thing - a tagline. At Ink Dots you might have seen this phrase - 'The heartbeat of yesteryear.' A tagline sums up what you're about, nice and succinctly. You hear these kind of tags all the time on TV ads. If you heard the taglines without the company's name, ten to one you would know who they are. 'Because you're worth it,' for instance. Or 'melts in your mouth, not in your hand.' Your tagline identifies you as an author and your USP (Unique Sales Proposition). For me, I created one (for now) based on a lot of feedback I get from my novels - 'keeping you turning pages past midnight.' You can use a tagline in your email signature, on your blog, website, business cards, brochures etc.
Even if you are as yet unpublished, you can begin building your brand using these ideas. It will help establish your platform for the future.
I am still trying to define many of these things, and even writing this post makes me realise I still have a lot to work on. I'm curious to know what other ideas any of you have, or do you find it overwhelming to think about?
Amanda Deed resides in the south-eastern suburbs of Melbourne where she fills her time with work, raising a family, church activities and writing historical romance novels. Her new novel, Black Forest Redemption, is due for release on the 1st of October this year. For more information, see: